Updated: Mar 30
How to Increase Organic Traffic Conversion Rate? - [6 Major Factors Not To Ignore]:
However, there are additional related important or major factors that are discussed below and would support and play a big influence as well to achieve the best outcomes.
Increase Organic Traffic Conversion Rate [Convert More Organic Traffic]:
1. Create high-quality content:
By creating content that is both engaging and relevant, you can effectively draw in new readers and convert them into long-term followers. This content should provide valuable information that readers are looking for and is not easily found elsewhere.
“Focus on people and their needs when creating high-quality content. Get it right and you’ll see more website visitors, click-throughs, and conversions” – Margarita Loktionova, Content Marketing Lead at Semrush
2. Focus on SEO implementation:
It is important to take the necessary steps to ensure that your content is [always] optimized for search engines [SEO]. By ensuring that your content is properly optimized, you can increase its visibility and attract more potential readers.
Mobile SEO is the need of the hour.
3. Improve your site's design:
If your website has a cluttered or outdated design, many visitors will likely opt out of viewing it.
By improving the design of your site, you can not only attract more visitors but also keep them engaged on the site [with a good user experience] for longer periods of time.
4. Improve page loading speed:
You can improve your website's loading speed, as well as take other actions that can help your website stand out from the competition.
“A lack of speed is especially harmful for business websites, with the researchers finding that slow page loads are strongly correlated with higher bounce rates and fewer page views per session” – MarketingProfs
5. Use a call-to-action [CTA] button:
One of the most important things you can do to increase your organic traffic conversion rate is to use a call-to-action [CTA] button on your site.
A call-to-action button prompts your visitors to take action on the website, such as filling out a form or purchasing a product.
“Your call to action will get users to take the desired action in as few steps as possible. Pick a big bright color to grab their attention. And add a drop shadow for extra oomph” – Marketing Examined Newsletter
6. Monitor your website performance:
Utilize Google Analytics to keep tabs on the number of visits and interactions on the various pages of your website, and modify or fine-tune as required based on the conversion goals.
This information can also help you better tailor future content so that you're targeting the interests of your readership.
Pro-Tip: To get the best results, keep experimenting according to your business niche.
To sum up, the conversion rate of organic traffic can be greatly increased over time with consistent efforts.
Here's related information that you may find helpful - 27 Result-Driven Marketing Factors To Boost Conversions
P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.
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