How social media and internet changed marketing and advertising?
In the past, businesses would have to rely on traditional media outlets, such as television, radio, and print, to reach their target market. However, with the advent of the internet and social media, businesses can now reach a much wider audience with little to no effort via social commerce.
The internet has had a profound effect on marketing and advertising. It has given businesses a new way to reach out to potential customers and has made it easier for consumers to find the products and services they need.
The most significant change that the internet has brought to marketing and advertising is the ability to target ads more narrowly.
Businesses can now use data from online activity to target ads specifically to people who are more likely to be interested in them.
This has made advertising more effective and has allowed businesses to get more bang for their buck when it comes to advertising spending. Of course, consistent marketing efforts and strategies yield better results as per business goals and objectives.
Another change that the internet has brought about is the rise of social media. Social media platforms like Facebook, Twitter, LinkedIn, Snapchat, TikTok, and Instagram have given businesses a new way to connect with potential customers. They've also given customers a new way to connect with businesses and to learn about new products and services.
Additionally, social media and the internet have made it easier for businesses to track their marketing and advertising campaigns, as well as the results of those campaigns so that the businesses can align their marketing efforts.
Overall, the internet has made it easier for businesses to reach potential customers and also made it easier for customers to find the products and services they need by sitting in the comfort of their homes or any time and place.
Here's related information that you may find helpful (Explore Why Should Brands-Businesses Use Social Media)