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Is Digital Marketing and Affiliate Marketing same?

is digital marketing and affiliate marketing same - [is affiliate marketing digital marketing]
Photo by Liza Summer [Pexels]

Is Digital Marketing and Affiliate Marketing the same?:

No, digital marketing and affiliate marketing are not the same, they are two different things. Digital marketing is a broad term that encompasses many different marketing strategies and tactics, including social media marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) ads, email marketing, and more.

Affiliate marketing is a specific type and one of the verticals of digital marketing in which businesses reward affiliates for each customer they bring in through their own promotional efforts.

Do you know? - “Affiliate marketing as an industry is now worth $12 Billion a year and is expected to grow by 10% in the next few years, contributing to about 15% of the total revenue made through ALL digital marketing” – JVZOO [Global Affiliate Network Platform]

What is Affiliate Marketing in Digital Marketing?:

In affiliate marketing, businesses create an affiliate program and allow other website owners, individuals, businesses, or influencers to become affiliate partners. After approval, they provide an affiliate link with a tracking ID, which affiliates use to promote the product or service.

When someone clicks on the link and makes a purchase, the business pays the affiliate a commission for bringing in that customer.

Stats show that About 2 out of 5 eCommerce sales in the world happen because of affiliate marketers (@iamvictor_uk/Twitter).

In the case of digital marketing, it is much broader than just affiliate marketing and relies on multiple strategies to build brand awareness, generate leads and convert customers.

Whereas, affiliate marketing is solely focused on getting customers to purchase a product or service via an affiliate partner’s promotional efforts. The commissions vary based on business niche. For illustration, you could look at the commission details here.

Although both digital marketing and affiliate marketing are important components of a successful marketing strategy, they should be used in combination with other strategies to create an effective overall approach that will help you reach your business and marketing goals.

Digital Marketing vs Affiliate Marketing - Which is Better?:

It really depends on your goals. If you’re looking to build relationships with customers and build a business around them, then digital marketing may be the better choice.

However, if you’re looking to earn online passive income or additional income, or part-time income, then affiliate marketing may be the way to go. Bright futures are possible on both sides with sustained efforts.

Is Affiliate Marketing eCommerce?:

No, affiliate marketing is not an eCommerce. Affiliate Marketing is a marketing channel and whereas eCommerce is a form of internet business or an online business that uses a specific website to offer or sell products or goods online [for example Amazon, Flipkart, eBay, and more]. You may even have your own eCommerce store too.

Here's related information that you may find helpful - Most Profitable Affiliate Marketing Niches [2023]

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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