What are the key components of Email Marketing?
Updated: Jan 21
Email Marketing Components:
Since the rise of email marketing, businesses have been using this marketing technique to reach out to customers and potential customers.
With the use of emails, businesses are able to stay connected to their target audiences, build trust and relationships, and also send them information about products and services that may be of interest to them.
E-Mail marketing return on investment (ROI): 36USD [Statista]
As with any type of marketing campaign, it is important to have a well-thought-out email marketing strategy to succeed.
What are the key components of Email Marketing?:
Here are the 6 email marketing components that you should keep in mind for making it successful:
1. Keep it short and simple:
Recipient attention spans are short, so make sure your email is easy to read and understand. Personalization of e-mail builds curiosity and engages your readers or subscribers. Make it mobile-friendly to boost traffic. [Mobile share of e-mail opens: 36.6% [Statista]]
2. Use relevant imagery and content:
Images help draw your reader's attention and can increase your CTRs (Click Through Rates). Make sure your images are relevant to the content of the email and don't just fill up space.
Including irrelevant or uninteresting content will only cause recipients to unsubscribe from your mailing list and stop reading your emails.
Share of businesses using video in their email marketing campaigns: 47% [Statista]
3. Goal setting:
Try to think about what you want your recipients to do after reading your emails. It could be that you want them to sign up for your newsletter, buy a product, or take some type of action. Whatever it is, make sure that your campaigns are directed towards this goal.
4. Engaging headlines:
These can make or break your campaigns. It is important to choose subject lines or headlines that are clickable and enticing while still conveying the message of your email.
5. Focus on one call to action:
Try not to overwhelm your readers with multiple asks in one email. Pick one most important call to action (CTA) you want your readers to take, and make that the focus of your email.
You want to create an email marketing campaign that will be effective without being too invasive and annoying for your recipients. Try sending out emails every two or three weeks, or even less frequently if possible depending on the nature of your business and the product or service you are selling.
“To maximize the profitability of email marketing, companies need to increase the number of people in their email base. If your subscriber list is small, you will struggle to meet your e-commerce goals, even if your messaging is spot on and the conversion rates are good” - Wunderkind and Retail Dive Report
Pro-Tip: Email segmentation enhances the overall effectiveness of email marketing, and concentrating on it over time produces superior results to a generic email marketing plan. Don't ignore it.
All the best for your e-mail marketing campaign!
Here's related information that might be useful to you – 46 Best Email Marketing Campaign Tips To Power Sales [or Conversions].
Want more? Here is an e-mail marketing platform that could save you time, money, and efforts [& you might even earn too!]
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