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Is Digital Marketing IT Field? - [Breaking Boundaries]

Updated: Sep 5, 2023


Is Digital Marketing IT Field - [does digital marketing comes under IT]
Photo by Karolina Grabowska [Pexels]

Is Digital Marketing IT Field?:

Does digital marketing come under IT? No, digital marketing is not considered part of the IT field. Let me give you more details to understand better.


Is Digital Marketing IT or Not?:

While digital marketing does involve the use of technology and software, it is a distinct field that focuses on promoting products or services through various online channels.


Digital marketing encompasses a range of activities, such as search engine optimization (SEO), social media marketing, content marketing, email marketing, PPC advertising, and other online advertising.


These activities are aimed at reaching and engaging with a target audience to increase brand awareness, generate leads, and ultimately drive conversions.


On the other hand, the IT field primarily deals with the development, implementation, and maintenance of hardware, software, and networks.


IT professionals are responsible for managing computer systems, databases, and security measures, and ensuring that technology infrastructure is running smoothly within an organization.

Do you know? - “Those who are adaptable and embrace AI technology will stand the best chance of thriving in any AI influenced job market” – AuthorityHacker’s AI Survey 2023 Report

While there may be some overlap between digital marketing and IT in terms of using technology and software tools, the goals and focus of the two fields are quite different.

Digital marketers primarily work on creating and executing marketing strategies to connect with consumers in the online realm, while IT professionals are focused on managing and maintaining technology systems.


It's worth noting that digital marketing often collaborates with IT departments to ensure that the necessary infrastructure, software, and tools are in place to support marketing efforts.


For example, IT professionals may be responsible for setting up and maintaining website analytics tools or implementing data security measures to protect customer information.

“Gone are the days when you could launch killer campaigns that meet client goals and call it a job well done. Now, you need to add value in other ways, including the technology you manage, the data you use and the services you offer” – Resonate’s Agency Cookbook

General Comparisons between Digital Marketing Field and IT Field

Digital Marketing Field versus IT Field - [is digital marketing IT]
Image Source - Generated through ChatGPT

In summary, digital marketing is not an IT field, but a specialized field that focuses on promoting products or services through digital channels, while the IT field deals with the management and maintenance of technology infrastructure.


While there may be some overlap in terms of technology usage, they are distinct fields with different goals and responsibilities.


Here's related information that you may also find helpful – Is Marketing and Advertising the Same? [end the confusion right now].


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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