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Email Marketing versus Social Media Marketing - [Priority]

Updated: Sep 12, 2023


email marketing versus social media - [social media vs email marketing]
Photo by Mikhail Nilov [Pexels]

Email Marketing versus Social Media Marketing:

Ready to know the difference between email marketing and social media marketing or about the marketing battle of social media vs. email marketing? Everything you need to know is in this blog post.


Both email marketing and social media marketing can be effective in their own ways, but ultimately, it depends on your specific goals, business niche, competition, and target audience.


Let's take a bit closer look at each option.

Do you know?: “A combined multichannel approach drives overall campaign effectiveness – the more channels and the more diversification you employ, the stronger your ROI” - channable and Marketing Dive [2022]

Email Marketing vs Social Media Marketing:

Email marketing has been around for decades and remains one of the most effective forms of digital marketing.


It allows you to directly communicate with your audience through their inbox, which can lead to higher engagement rates and conversions.

“The global email marketing industry is forecast to reach $17.9 billion by 2027. And if you want a slice of the pie, you must realign your email marketing strategy to stay relevant in the ever-evolving digital landscape” - MarketingProfs

With email marketing, you have the ability to segment your audience based on various factors such as demographics, interests, and behavior, allowing you to tailor your messaging to specific groups.


Additionally, it is highly measurable, allowing you to track open rates, click-through rates, and conversion rates. [Here are the email marketing campaign benchmark metrics you should be aware of]

“E-Mail marketing return on investment (ROI) is 36USD” - Statista [2021]

On the other hand, social media marketing allows you to reach a larger audience and engage with them on various platforms such as Facebook, Twitter, Instagram, and LinkedIn.


Social media can be a great way to build brand awareness and connect with your audience on a more personal level.


It also allows for user-generated content and social proof, which can be highly effective in building trust with potential customers.


However, social media platforms are constantly changing their algorithms, and organic reach can be limited.


This means that while you may have a large following on social media, not all of your followers will see your content unless you pay for advertising.


Here's related information that you may also find helpful – Social Media Marketing Statistics [Social is the new powerful].

“Organic social media is a great way to build an authentic connection with an organization’s target audience, while paid social helps to amplify this message” - State of Social 2023 Report [EMEA Edition] by Meltwater

So which one should you prioritize? - Email vs Social Media Marketing:

The answer is both.


Email marketing and social media marketing can work together to create a comprehensive digital marketing strategy.


Use email marketing to communicate directly with your audience and drive conversions, while using social media to build brand awareness and engage with your audience on a more personal level.

“With changing consumer preferences, shifting buying behaviours, and rising customer expectations, marketers remain future-focused and cite “experimenting with new marketing strategies” as their #2 priority” – Salesforce Research [State of Marketing, 8th Edition, 2022]

Effective marketing channels:

Remember that every business is unique, and what works for one may not work for another.


It's important to continually test and analyze your digital marketing efforts to determine what is most effective for your business's specific goals and target audience.


Here is a tabular comparison of email marketing and social media marketing:

email marketing vs social media marketing - [social media vs email]
Image Content Source - Generated through ChatGPT

Note that these aspects are generalizations and the effectiveness of each method can vary based on your specific audience, industry, and campaign strategies.


So, what are you waiting for? - Start working on it.


FAQs - Social Media vs Email:

Is Email Marketing Organic?:

Yes, email marketing is organic. For the best results, you need to invest time and resources into creating quality content, building your email list, and nurturing it.


While it's not completely free [provided with a huge email list, > 1000 subscribers], it's a relatively low-cost option that can provide a high return on investment when done correctly.


Here is the best email marketing service solution I have found so far, which you can try for free. It's also known as ClickFunnels Alternative and was found to be affordable in the market.


Is Email Media?:

Yes, email is a form of online media. It's a direct way to communicate with your target audience, and it can be personalized to cater to their interests and preferences.


Plus, email marketing is relatively easy to set up and manage, making it a popular choice for businesses of all sizes.


Here's related information that you may also find helpful – Email Marketing Statistics [Email is always a profitable channel].


Is Email Marketing considered Digital Marketing?:

Yes, email marketing is considered one of the effective verticals of digital marketing. It is generally used to reach and engage with customers.


You are entitled to send emails only to those who have opted-in to receive your emails, meaning they have given their consent to receive communications from you or your business, else it is treated as spam.


Are Emails considered Social Media?:

No, emails and social media are different from each other, but they are forms of online marketing channels.


Which Email Marketing Service is the Best?:

The best email marketing service is Systeme.io. Know how to make money with Systeme.io for more opportunities and benefits.

“The top email marketing KPIs are the three heavy hitters that are probably familiar to most of us: Grow sales/revenue (41%), Boost customer retention (41%), Generate marketing or sales qualified leads (MQL or SQL) (40%)” - The 2023 State of Email Workflows Report

Do Email Marketing Campaigns Work?:

Yes, email marketing campaigns do work. In fact, it is the oldest profitable digital marketing channel in the world.


You may access email marketing statistics [linked in the next answer below] for mindblowing insights that might help you.


Email Marketing vs Social Media Statistics:

Access email marketing vs. social media statistics following these two different posts, which has all you need to be aware of.


Here's related information that you may also find helpful – Search Engine Marketing [SEM] vs Social Media Marketing [SMM] [you should seriously be aware of]


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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