Mobile marketing is becoming increasingly important in today's digitally-driven world. With more and more people using their smartphones for everything from shopping to communication, it's crucial for businesses to optimize their mobile marketing strategies.
Do you know? - “According to Smaato, people spend more time in apps than browsing the web (3 hours and 15 minutes versus 52 minutes) on their mobile phones” – Creatopy
Here are the 6 most effective strategies businesses can use to improve their mobile marketing efforts:
1. Responsive website design: The first and foremost strategy for businesses is to have a responsive website design.
A responsive website design ensures that your website is optimized for all types of devices, including smartphones, tablets, and desktops. This way, users can easily access your website from any device, and you don't miss out on potential customers.
"As per the Digital 2023 Global Overview Report by Meltwater and We Are Social, the share of web traffic by devices is as follows: mobile phones (59%), laptops and desktop computers (38.99%), and tablets (1.98%)"
2. Mobile-friendly content: Another vital aspect of mobile marketing is to have mobile-friendly content. Ensure that your content is easily readable on smaller screens and that the font size and style are optimized for mobile devices. You can also consider using shorter paragraphs and bullet points to enhance readability.
Google uses mobile-first indexing. That means it “predominantly uses the mobile version of the content for indexing and ranking.” So any time Google indexes and ranks your content, it prioritizes the mobile version of your site” - Semrush
3. SMS marketing: SMS marketing is an effective way to reach out to your customers directly through their mobile phones. You can use SMS marketing to send promotional offers, discounts, and other updates related to your business.
However, be sure not to spam your customers with too many messages, as it may lead to them unsubscribing from your service.
“Based on a survey of over 1,200 customers late last year, promo messages reminding customers of abandoned carts and SMS marketing drove 38% of customers to make a purchase and 50% were influenced to purchase a product” – Business of Apps and Validity
4. Mobile Ads: Mobile ads are another effective strategy for businesses looking to improve their mobile marketing efforts. You can place your ads on various mobile platforms such as social media, search engines, or other applications that your target audience frequently uses.
“Connected television (CTV), digital audio and [mobile advertising] will be bright spots for the advertising industry in the coming year, according to Integral Ad Science’s Industry Pulse Report”
5. Location-based marketing: Location-based marketing is another excellent strategy for businesses that rely on local customers.
You can use location-based marketing to target customers in a specific area with relevant offers or promotions. One way to do this is by using geofencing techniques to reach out to customers when they are in the vicinity of your business.
6. Create a mobile app: If you can afford the investment, consider creating a mobile app for your business. This can provide a more seamless user experience and help you stay connected with your customers.
You can also send push notifications through the app to keep your audience engaged and informed about promotions, new products, or other important updates.
“29% of small businesses are prioritizing mobile and investing to build a mobile app for their small business” – American Express and PayPal Survey [Retail Dive Newsletter]
Share of Mobile Web Traffic by Mobile OS:
In conclusion, businesses looking to improve their mobile marketing efforts must have a mobile-optimized website, mobile-friendly content, use SMS marketing, place mobile ads, go for location-based marketing, and have a mobile app.
By utilizing these strategies consistently, you can reach a larger audience and increase your sales through mobile devices.
Here's related information that you may find helpful - 52 SMS Marketing Stats and Findings for eCommerce Business
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