[Digital Marketing ROI] - How Digital Marketing helps to increase ROI?
Digital Marketing is cheaper than traditional marketing techniques and it has led to increased ROI in many industries for many years. One of the reasons is that it has made it easier to track campaign results online, analyze ROI almost instantly based on data, and make improvements if necessary.
Digital marketing allows you to target specific audiences (or likely to be of interest to specific groups of people) based on their demographics, interests, or behaviors which results in a more effective advertising campaign and thus resulting in reaching the right people with your ads and campaigns, improving engagement and generate results.
Digital marketing can also help you increase your business visibility, connect with more prospects, and drive more traffic to your website. This leads to a lower CPA (cost per acquisition) cost.
Additionally, it can help to automate many marketing tasks, which can reduce the need for human resources. All of these contribute to increased ROI from digital marketing campaigns.
Best examples of digital marketing strategies that can increase ROI include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Email Marketing. The latest addition is Influencer Marketing.
“Influencers have a 10:1 ROI compared to paid media” - klear’s insights
“E-Mail marketing’s return on investment (ROI) is 36USD” - Statista
“Social quietly matures out of the marketing department. Confidence in social ROI is at an all-time high. For over a decade, marketing leaders have struggled to quantitatively link social media to business outcomes. Now, after being forced to rely on social significantly more during the pandemic, it seems something has clicked” - Global Social Media Trends 2022 by Hootsuite.
“With targeted experiences through automated SMS flows, brands see 4x higher ROI than any other SMS campaign” - SMS eCommerce Marketing Guide by Yotpo
“Marketers who prioritize blogging see 13 times the ROI compared to those that don't” - HubSpot
“SEO ROI can be as high as 12.2x marketing spend” - Terakeet
Pro-Tip: Consistent efforts are a must to generate the best ROI from digital marketing. This includes experimentation with multiple marketing channels and creating different ad creatives to engage the target audience.
Overall, Digital Marketing can help improve ROI by getting you more customers and leads and helping you connect with them more effectively, even at a personal level.
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