Who uses Digital Marketing?

Photo by Mikael Blomkvist [Pexels]

Who uses Digital Marketing?

Anyone and everyone can use Digital Marketing. It is the practice of marketing a product or service using only online or digital channels [non-paid (organic) and paid ads ways] to customers around the world.

“In fact, Harvard Business Review reported that 73% of customers use multiple channels on their journey to make a purchase” - litmus’s personalization lessons report

However, certain marketing individuals have specific responsibilities within a company that make them responsible for digital marketing. These individuals may work within a marketing department or may report directly to the CEO.

Additionally, freelancers can be hired to help with specific projects or tasks.

Who uses Digital Marketing?

Digital marketing is used by businesses of all sizes and across all industries mainly to attract new customers, engage with existing customers, generate leads, build brand awareness and also engage the potential target markets.

Digital marketing can be used to reach potential customers on websites, social media platforms, emails, marketplaces, affiliates, and mobile apps.

These campaigns can be targeted to specific audiences based on demographics or interests or any other criteria set during the campaigns.

“8 in 10 consumers have purchased, researched, or considered a product or service they saw on social media” – Social Media Today Newsletter

Digital marketing can also be combined with other marketing efforts such as PR, content marketing, guest blogging, podcast, guest interviews, and display advertising for maximum exposure and drive results.

Efforts in digital marketing are becoming simpler than ever thanks to growing technology.

“We’re going to move into a territory where automation, machine learning, and artificial intelligence will prevail over the rest, seeking maximum personalization in ads” - Elena Ferreras, Wink [Channable Email]

Image Source - Semrush

Overall, Digital Marketing is used by almost all businesses, regardless of size or industry, to reach potential customers and grow their businesses. Moreover, in the post-pandemic environment, the trend is accelerating more quickly than ever.

Here's related information that you may find helpful - Beginner’s Digital Marketing - 33 Most Frequently Asked Questions (FAQs) And Their Answers To Start Confidently.

P.S: Also, visit Digital Marketing Forum that answers [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.