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Search Engine Marketing vs Social Media Marketing


Search Engine Marketing vs Social Media Marketing
Photo by Karolina Grabowska [Pexels]

Search Engine Marketing vs Social Media Marketing:

Advantages of Search Engine Marketing [SEM]:

Search engine marketing (SEM) allows you to promote your business using ad words that appear on search engine results pages (SERPs).

  1. Grabs attention easily.

  2. Reach more potential customers, and improves the visibility of your website or business.

  3. Target specific keywords and audiences that are relevant to your business.

  4. Lower costs than Social Media Marketing [Budget-friendly]

  5. Boosts audience engagement and brand awareness.

  6. Increase the number of conversions on your website.

  7. Do A/B testing of ad creatives.

  8. Business—friendly strategy [Globally used].

Disadvantages of Search Engine Marketing [SEM]:

  1. Limited results in the advertising space.

  2. Difficult to stay in the top position. You do lose some control over the position of your ad in search engines.

  3. Keyword Research is time-consuming [To know exactly what keywords to target in order to get the best ROI].

  4. Consistent efforts are a must to arrive at a meaningful conclusion based on your business goals and metrics.

Advantages of Social Media Marketing [SMM]:

  1. Reach a large audience.

  2. High audience engagement.

  3. Build your brand and your business’s presence online.

  4. Target specific demographics and interests.

  5. Connect with your target audience in real-time and generate leads and sales.

  6. Stay connected with your followers no matter where you are or what you’re doing.

  7. Create and share content that is relevant and interesting to your target audience.

  8. Leverage automation and optimization tools to save time and effort.

  9. Gain insights into audience behavior and campaign performance.

  10. Monitor your competition's activities and track brand awareness and sentiment metrics.

  11. Connect with influencers in your industry, who can help promote your business and products to their followers.

  12. Do A/B testing of ad creatives.

  13. Business-friendly strategy [Globally used].

Disadvantages of Social Media Marketing:

  1. Expensive (through ads).

  2. Spam intervention [ground for hackers and scammers].

  3. Need to post fresh content can be exhausting and time-consuming.

  4. Low reach (organic efforts).

  5. Consistent efforts are a must to arrive at a meaningful conclusion based on your business goals and metrics.

Here's related information that you may find helpful - Paid Ads versus Content Marketing - Which is better?


P.S: Also, visit Digital Marketing Forum that answers [most un-answered] questions.


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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