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[SEO Marketing] - What do Entrepreneurs need to know?

Updated: Mar 7

[SEO for entrepreneurs] - [SEO Marketing - What Entrepreneurs need to know about SEO]
Photo by Ono Kosuk [Pexels]

SEO Marketing - What do Entrepreneurs need to know?

SEO (Search Engine Optimization) is the process of improving your website’s visibility in search engines so that your site appears higher in the results for relevant search terms, potentially resulting in more traffic to your site.

“The vast majority of SEOs (94%) said they believe Google will continue to use links as a ranking signal for the next five years” - Aira’s State of Link Building Report 2022

SEO for Entrepreneurs:

SEO is extremely important for any website. If your website is not optimized for search engines, your potential customers will never be able to find your site. That means that you are losing out on a huge opportunity to reach a wide audience.

SEO is critical for any business that wants to succeed online, and it can also be very complex and confusing.

The most important thing that entrepreneurs need to know about SEO is that it’s not something you can ignore.

If you want your business to be successful online, SEO is something you must take seriously and invest time and resources into.

If you are a small business, you may outsource it or appoint an SEO expert to start with.

If you run a medium-sized or large-scale firm, it is time to establish an internal SEO team so you can profit from SEO's advantages and eventually see results.

“For 2023 and beyond, SEO will continue to increase in importance for all businesses, regardless of size, due to its cost-effectiveness, ability to increase visibility and reach, and long-term benefits” SEO Trends & Predictions for 2023 Report by Conductor

SEO Marketing:

To optimize your website for search engines, you need to do a few main things:

First, you need to make sure that the content on your site is written in a way that Google understands. You also need to make sure that you are using the right keywords throughout your site. Focus on people-first content.

You also need to make sure that all of your content is unique, relevant, and useful. This will provide the foundation for your good SEO campaign.

“When you leverage SEO data as a key factor in your marketing strategies, your website will climb in both keyword and SERP rankings, ensuring your content reaches its intended audiences” – Conductor

Second, you need to set up your site so that it is visible to search engines. You need to set up your website so that it is registered with Google [Google Search Console], and so that it is listed in the appropriate directories and or indexed.

Third, you can also use specific techniques like link building to help increase your site's visibility. You can build backlinks by creating content that others find valuable.

Fourth and finally, make your website mobile-friendly. The share of web traffic by device: Mobile Phones (59%), Laptop and Desktop Computers (38.99%), and Tablets (1.98%) as per the Digital 2023 Global Overview Report by Meltwater and We Are Social.

Overall, by adhering to best SEO practices, you can increase your website's organic search result ranking and attract more [free traffic] from search engines, while saving money on advertising and marketing costs, and increasing your business visibility to a large audience, which is crucial for any entrepreneur or business owner.

That being said, SEO isn't a "quick fix" for ranking; it's an ongoing process that requires constant effort and monitoring.

Here's related information that you may find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and marketing decisions.

P.S: Also, visit Digital Marketing Forum that answers to [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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