Will Blogging Die? - [Breaking the Myth]

Photo by Ketut Subiyanto [Pexels]

Will Blogging Die?:

No, blogging will not die. In other words, it won't die as long as search engines do. In fact, it has become an integral part of the online marketing world, and it's only getting bigger and better, especially with AI influence.

To give you more information, let's go deeper.

“The idea of publishing content just because it might rank on Google and get traffic is dead, and now more than ever, every site needs a strategy about how and why they are adding value” – Eli’s Newsletter

Blogging Will Die?:

Why do people think that blogging could die?

It’s due to AI search developments taking organic search clicks through AI overviews and the use of LLMs like ChatGPT, along with regular updates to Google's search algorithm.

In fact, Google's September 2023 and March 2024 updates caused significant disruption in the blogging world. Many bloggers experienced traffic losses, and some even received manual penalties. Right?

However, this doesn't signal the end of blogging, but rather a shift in how content should be created and optimized.

Despite AI search advancements, successful blogging still relies heavily on:

• Personal expertise and authority in a niche (EEAT aspects).

• Unique insights and perspectives, while writing content with a people-first approach.

• Storytelling and emotional connection with readers.

• Building trust and loyalty with an audience.

Additionally, as of this date, referral traffic from AI to websites is just under 1%, while traffic from organic search still exceeds 55%.

Of course, the need to diversify website traffic sources is growing to adapt to the volatility of SEO traffic.

Remember - “Blogging isn’t useful if you aren’t keeping tabs on performance and reader engagement. Identify the metrics you want to track, review the analytics regularly, and make data-driven decisions to optimize and maximize your blogging efforts” – SmartBug and rockcontent [Report for 2023]

So, rather than dying, blogging is evolving. The most successful bloggers will be those who:

• Effectively combine AI assistance with human creativity and expertise.

• Adapt to changing search engine algorithms and user preferences.

• Provide unique value to content that AI alone cannot replicate.

• Diversify website traffic sources.

• Focus on brand building to generate direct traffic.

How to Increase Website Traffic Organically?:

How to Increase Website Traffic Organically? (Source - Self Money Care Digital Marketing Blog)

So, while AI and search engine updates are reshaping the blogging industry, they are also pushing towards higher quality, unique, helpful content with necessary SEO optimization, while maximizing user experience (UX).

To continue, Google's AI Overviews present challenges, while they also create opportunities for bloggers to evolve and provide more value than ever.

Success in this new AI search era will depend on adaptability, quality, and a strong focus on serving your audience's needs in ways that AI alone cannot match.

“We see that websites that get links in AI Overviews have built their authority over the years, but newer sites also have a chance to get their share of visibility in the new search if they offer unique perspectives and have robust backlink profiles” – SE Ranking

Factors Influencing Brand Mentions in AI Search Results:

Factors Influencing Brand Mentions in AI Search Results

Develop a niche specialization. It means having deep expertise in specific areas, providing insights and analysis that go beyond surface-level information, and becoming a trusted authority in your field.

Pro-Tip: To increase the reach, visibility, and life of your blog post content, focus more than ever on content distribution strategies followed by email list building.

In conclusion, blogging isn't dying; rather, it's evolving. As AI and search engines advance, bloggers will need to adapt by focusing on unique insights in content that machines can't replicate and diversifying traffic sources to sustain.

Here's related information that you may also find helpful – Why Blogs Fail?

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

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