Will ChatGPT Kill Blogging? - [Revealed]

Photo by Mikhail Nilov [Pexels]

Will ChatGPT Kill Blogging?:

No, ChatGPT will not kill blogging, in its entirety. In fact, today, it is augmenting blogging efforts by meeting various content creation and research needs more easily than ever.

Based on credible sources I've reviewed over the past year, I estimate that the impact on publishers' websites, including blogs, is likely less than 10% with global ChatGPT usage.

Do you know? - “our proprietary data, based on a study of 304 properties, reveals that while traffic from channels like ChatGPT are leading in engagement, organic search maintains a healthy average engagement rate of 61.64%.” – Siege Media

ChatGPT is primarily designed to generate text based on the input it receives. It lacks the personal touch, unique perspectives, and storytelling abilities that bloggers possess. Of course, today, new features in it are slowly growing.

While it can generate informative and well-structured content, it often lacks the deep understanding and context that bloggers bring to their writing based on their expertise and experiences.

People still use traditional search engines like Google and Bing to validate information obtained from ChatGPT results.

Search Engine Market Share Worldwide:

Search Engine Market Share Worldwide (Source - StatCounter)

Moreover, blogging goes beyond just providing information. It allows bloggers to connect with their readers on a more personal level.

They engage in conversations that foster a sense of community and build trust between the blogger and their audience (readers).

Bloggers can use ChatGPT to supplement their own writing process and enhance the quality of their content.

“When asked which AI tools content marketers feel are most reliable and trustworthy for assisting with content marketing, ChatGPT was the reigning champ with a 77.9% selection rate” – Siege Media

Bloggers must keep up with trends to succeed, and they should do everything possible to improve their search engine rankings in their blogging efforts or on their websites in general. Keep in mind the people-first content approach.

ChatGPT is not a Threat to Google (Source - The State of Technical SEO Report 2024 by Aira)

The future of blogging lies in a symbiotic relationship where AI handles the mundane aspects of content creation, freeing human writers to focus on adding the creative insights and personal touches that readers ultimately connect with.

So bloggers can rest assured that their content will continue to thrive in this AI-search-driven world.

Pro-Tip: To reduce serious negative consequences or organic search traffic volatility, it is strongly suggested to focus on diversifying website traffic sources.

“Current data shows ChatGPT referrals at roughly 0.19% of traffic for the average site. AI assistants combined still drive less than 1% for most publishers. That’s growing, but it’s not yet a reason to reorganize your entire strategy.” – Search Engine Journal

In conclusion, ChatGPT won't kill blogging; instead, it will transform it. While AI can generate content at scale, the human elements of authenticity, unique perspective, and lived experience remain irreplaceable.

The blogs that thrive will be those that harness AI as a tool while preserving the distinctly human voice that gives blogging its soul.

Here's related information that you may find helpful – Why Blogs Fail?

FAQs:

Will AI Kill Blogging?:

No, AI will not kill blogging.

Future of Blogging after ChatGPT:

The future of blogging after ChatGPT still looks positive. Yes, there will be a decrease in organic search traffic, highlighting the need for doing AI search optimization (AI SEO, AEO, or GEO) and building new website traffic sources.

How do Average Ranking Positions in Organic Search correlate with ChatGPT Citations? (Source - SE Ranking)

Here's related information that you may also find helpful – What are Brand Mentions?

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

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