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Why Blogs Fail?:
Blogging can be a great way to share your thoughts, expertise, and insights with the world. It can be an incredibly rewarding endeavor too.
However, not all blogs are successful. In fact, many blogs fail for a variety of reasons. To assist you in better planning, the key reasons along with pro-action plans are discussed in this post.
"Do you know? - 77% of internet users read blogs" - Writesonic
Why Blogs Fail?:
Here are the top 7 reasons why do blogs fail, and that requires careful attention from anyone planning to blog:
1. Lack of a Clear Niche:
One of the main reasons why blogs fail is because they don't have a clear niche or target audience.
If you're writing about too many topics or not targeting a specific audience, it can be difficult to attract and retain readers.
Be aware of who you are focusing on when blogging and for what purposes, as this will reveal your future content creation strategy.
“Find a niche topic that is narrow enough to whittle down the competition, but not so micro specific that you write yourself into a corner” – Google for Creators
Choosing a successful niche:
You can choose your niche based on the below framework:
Which niche are you drawn to? What level of knowledge do you have in the chosen niche? and the potential profitability of the chosen niche. Here are some of the best niche based blogs and websites to inspire you.
Just remember, low-competition niches perform better in search engines.
2. Poor Content Quality:
Content is king when it comes to blogging, and if your content is subpar or uninteresting, readers will quickly lose interest.
Make sure to focus on creating high-quality, engaging content that adds value to your readers. Know the optimal blog post length.
Focus on the aspects your intended audience or reader wants to have from your blog post especially, the problems or pain points you are trying to solve for them with it.
Make blog posts that are easy to read by having them proofread and grammatically checked. [Access best tools for content proofreading].
“AI content quality is already seen as really good. 65.8% of people think AI content is equal to or better than human writing” – AuthorityHacker’s AI Survey 2023 Report
Demonstrate E-E-A-T in content quality:
3. Inconsistent Posting Schedule:
Consistency is key when it comes to blogging. If you're not posting regularly, readers may lose interest or forget about your blog altogether.
Make sure to set a schedule and stick to it as much as possible. In the initial days, aim at publishing blog posts at least twice a week and increase to at least 4-6 per week.
Additionally, a blog's performance and audience engagement aspects can also be used to determine or adjust how frequently blog posts can be published. In other words, make your visitors or audience remember your blog.
“The bloggers who publish two to six times per week are 50% more likely to report strong results (Orbit Media)” – Ahrefs
4. Lack of Promotion:
Even the best content in the world won't get noticed if you're not promoting it effectively, because the competition is getting more and more intense.
Make sure to share your blog posts on social media and other relevant platforms to attract new readers. Take advantage of content repurposing strategy to make the most of it.
In other words, content distribution is crucial to getting more people to view it.
“People don’t consume media in silos, so it’s important to distribute your content in multiple formats across multiple channels” – Search Engine Journal
Blog Post Content Distribution Strategy:
5. Poor Website Design:
A poorly designed website can be a major turnoff for readers. Make sure your blog site is easy to navigate, has a clean layout, and isn't cluttered with ads or other distractions.
Making it mobile-responsive and mobile-optimized gives it good momentum to rank and also to engage readers more effectively, which many blogs fail to do.
“50% of consumers think that website design is crucial for a business brand” – HubSpot
6. Not Engaging with Readers:
Building a relationship with your readers is important for the long-term success of your blog.
Respond to comments, ask for feedback, and engage with your audience to build a loyal following. This might also apply to platforms where you share blog posts.
If you give people what they want, they'll probably share your blog posts with their networks, boosting your reach, visibility, and results.
“Your fans want to engage with you, you just have to invite them! Prompt your audience to respond to your content with a call to action” – Google for Creators
7. Not SEO optimized:
This factor has a strong push and cannot be disregarded.
Indeed, numerous studies have revealed that a significant portion of blogs fail to effectively address this particular issue in a timely manner, especially when it comes to adapting to changes in search engine algorithms or Google updates, in general.
Furthermore, though blog post content must be created from the perspective of the user needs (also known as "people-first content"), SEO strategies must also be applied to optimize it for better-ranking potential in the search engine result pages [SERPs].
In fact, half the fight won in the SEO game is a deeper focus on keyword research and updating content over time.
“If your home page is the front door to your business, SEO is the highway customers must travel to get there” – Conductor
Blog SEO: 6 Ways to Optimize Blog Content:
Pro-Tip: Elevate your blog's chances of success by harnessing the power of generative AI, which makes it easier to produce original, high-quality content and will probably resonate with your blog's readers.
“In the AI Age of search, merely matching your keyword to a search query is no longer enough. Google is now able to understand your site and the content of your pages in deeper ways that allow it to do much more sophisticated matching or content to a user’s intent, search journey, and more” – seoCarity
AI helps Bloggers and SEOs:
In conclusion, there are many reasons why blogs fail, of which the aforementioned ones have the greatest impact on their performance.
But by focusing on creating high-quality content [aligned with search intent and user needs], promoting effectively, and also engaging with readers consistently, you can increase your chances of success.
Also remember that building a successful blog takes time and effort, in fact, not an easy job, but with persistence and dedication, you can create a thriving online business presence.
Here's related information that might be also useful to you - Blogging and Content Writing [Trending FAQs]
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