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Will Digital Marketing Continue to Grow? - [Know its future]

Updated: Sep 16, 2023


Will digital marketing continue to grow - [is digital marketing a growing industry]
Photo by Karolina Grabowska [Pexels]

Will Digital Marketing Continue to Grow?:

Is digital marketing a growing industry? Yes, digital marketing is strongly expected to continue growing in the foreseeable future. In fact, it's one of the fastest-growing industries, and for good reason.


Here are some of the micro-niches inside it that have promising futures. It has also been on a steady upward trend for the past decade, and it's not slowing down anytime soon.

Do you know? - “Emarketer estimates that by 2024, more than $61 billion in digital advertising will flow through retail media networks” – MARKETING DIVE

A significant factor in the digital revolution's advancement to the current stage was the pandemic influence. To learn more, let's dive in.


Is Digital Marketing Growing?:

First, the rise of the internet [data becoming affordable] and social media has fundamentally changed the way businesses operate and reach their target audience. [Know how is the internet reshaping international marketing].


With more and more people turning to the internet for their daily needs, it's becoming increasingly important for businesses to have a strong online presence.


"As per the Digital 2023 Global Overview Report by Meltwater, internet users [5.16 billion] from across the world spend time using the internet with an average daily time of 6 hours and 37 minutes"


Digital marketing allows businesses to reach their target audience more effectively than traditional marketing methods.


Through social media advertising, email marketing, search engine optimization (SEO), influencer marketing, PPC advertising, and other digital channels, businesses can reach a wider audience at a lower cost.

To begin with, running an online ad through Facebook, Instagram, Google Ads, or any of the other digital marketing platforms is cheaper than placing your billboard on a building” Creatopy

Moreover, digital marketing provides businesses with valuable data and insights into their customers' behavior, preferences, and needs.


This data can be used to create more targeted and personalized marketing campaigns that resonate with customers and drive sales.


How big is the digital marketing industry?:

How big is the digital marketing industry. “The total global advertising industry is estimated to reach $786.2 billion by 2026. By comparison, the retail and consumer goods industry will reach $158.3 billion by 2026” – Creatopy
Image Source - Creatopy

Another reason why digital marketing is expected to continue growing is the development of new technologies and platforms.


For example, advancements in artificial intelligence (AI) and machine learning are making it easier for businesses to automate their marketing processes and create more personalized experiences for customers.

“Those who are adaptable and embrace AI technology will stand the best chance of thriving in any AI influenced job market” AuthorityHacker’s AI Survey 2023 Report

Attitude towards AI Industry Expansion:

Attitude towards AI Industry Expansion
Image Source - AuthorityHacker’s AI Survey 2023 Report

Furthermore, digital marketing is highly adaptable and can be tailored to fit any business's needs and budget.


Whether you're a small startup, business, company, agency, or large corporation, there are digital marketing strategies that can help you reach your goals.

Effective marketers will lean into automation and AI to drive innovation

In conclusion, digital marketing is an essential part of any modern business strategy, and its importance is only going to increase in the future.


As technology continues to evolve and consumer behavior changes, businesses that adapt and embrace digital marketing will be the ones that thrive.


Here's related information that you may find helpful – How is AI used in Digital Marketing


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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