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Digital marketing can save your business by increasing its online visibility, reaching a wider audience, and generating more leads and sales.
It can also help to improve the customer experience and make it easier for your customers to find and engage with your business. This can lead to increased customer satisfaction and loyalty, which can help to drive repeat business.
“In fact, Harvard Business Review reported that 73% of customers use multiple channels on their journey to make a purchase” - litmus’s personalization lessons report
By utilizing various digital marketing strategies such as search engine optimization (SEO), social media marketing, affiliate marketing, influencer marketing, SMS marketing, and email marketing, your business can effectively promote its products or services and reach potential customers.
This can help the business to grow and succeed in a competitive marketplace.
A McKinsey report states that e-commerce brands can achieve a 5% to 15% revenue increase with omnichannel personalization at scale.
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