A good conversion rate is one that is higher than the average conversion rate for your industry or niche. The average conversion rate can vary depending on the type of business, but generally speaking, a good conversion rate is anywhere from 2-5% for retail websites and around 10-15% for B2B websites.
Depending on the chosen marketing channel, these stats may change.
To determine a good conversion rate for your own business, you'll need to compare your own conversion rate to the average conversion rate for your industry or niche.
You can do this by dividing the number of conversions you've received (such as sales or leads) by the number of visitors to your website, and then multiplying that number by 100 to get your conversion rate as a percentage.
Once you know your conversion rate, you can compare it to the average conversion rate for your industry or niche to see if it's higher or lower.
If it's lower, you may need to work on improving your website and your marketing efforts to increase your conversion rate. If it's higher, you're likely doing a good job of converting visitors into customers.
“A typical conversion rate is 20-25 percent, if you are promoting an [e-book landing page] via your website, blog, email, and social media” – SmartBug and rockcontent [Report for 2023]
It's important to keep in mind that conversion rates can vary depending on factors such as the type of business, the quality of traffic, and the effectiveness of your marketing efforts.
A good conversion rate for one business may not be the same as a good conversion rate for another business, so it's important to compare your conversion rate to the average for your own industry or niche.
Here's related information that you may find helpful - 27 Result Driven Marketing Factors To Boost Conversions
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