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SEO is not easier than PPC. Furthermore, choosing SEO or PPC depends on the type of business niche, competition, budget availability, and marketing experience.
If your business is new to PPC and SEO, I suggest starting with both at the same time to get the best results. In PPC, you can expect to see a good return on investment (ROI), but the ad budget will be expensive at first, with time, the cost of your campaigns will lower as you get better results.
On the other end, SEO can generate higher ROI, but it requires more time and effort. Ultimately, it all comes down to the business's needs and goals.
SEO is a more reliable long-term investment for businesses that are looking for more traffic and brand visibility. PPC can be a great short-term investment for businesses with limited traffic, but it is not as reliable as SEO over the long term.
In other words, SEO is an ongoing process whereas PPC is a one-time setup. While SEO will improve over time, PPC will only get better once you've set it up.
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