Organic SEO Traffic versus Paid SEO Traffic

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Organic SEO Traffic versus Paid SEO Traffic:

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The higher your website ranks, the more likely people are to click on it.

1. Organic SEO is the process of optimizing a website through on-page and off-page SEO techniques in order to earn higher web traffic levels naturally.

This means that the site does not pay for any advertisements in order to earn this traffic.

2. Paid SEO [or paid search] is the process of optimizing a website through paid advertisements in order to earn higher web traffic levels.

This means that the site pays for advertisements in order to earn this traffic. Examples: via Google Ads, and Bing Ads. This form of advertising is also known as Pay-Per-Click advertising [PPC].

SEO vs Paid Traffic:

1. Organic SEO is more long-term and sustainable, but it can take longer to see results.

2. Paid SEO [or paid search] is more immediate and can give you faster results, but it is less long-lasting than organic SEO.

Furthermore, here are the most important differences between organic SEO and paid search [or PPC]:

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Overall, the best way to approach SEO is to use a mix of both organic and paid techniques in order to get the best of both worlds.

Here's related information that you may also find helpful – What is SEO Global?

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