Organic SEO Traffic versus Paid SEO Traffic:
SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The higher your website ranks, the more likely people are to click on it.
The two main types of SEO are organic and paid:
1. Organic SEO is the process of optimizing a website through on-page and off-page techniques in order to earn higher web traffic levels naturally. This means that the site does not pay for any advertisements in order to earn this traffic.
2. Paid SEO is the process of optimizing a website through paid advertisements in order to earn higher web traffic levels. This means that the site pays for advertisements in order to earn this traffic such as Google AdWords or Facebook Ads and alike.
Both types of SEO have their own advantages and disadvantages:
1. Organic SEO is more long-term and sustainable, but it can take longer to see results.
2. Paid SEO is more immediate and can give you faster results, but it is not as long-lasting as organic SEO.
Overall, the best way to approach SEO is to use a mix of both organic and paid techniques in order to get the best of both worlds.
All the best...
By the way, if you are interested, you may access - 4 Important SEO Metrics To Focus On by every business owner and marketer.
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