Absolutely yes. If you want to maximize the reach of your blog posts, then you should absolutely be focusing on SEO (search engine optimization). It is the practice of optimizing your blog post content to make it easier for search engines such as Google, Yahoo, and Bing to find and rank it.
“The optimal length of your blog posts should be determined by the specific requests of your readers and their search intent (the reason they search for a specific topic)” - The State of Content Marketing 2023 Global Report by Semrush
By optimizing your blog posts, you can increase your chances of appearing higher in search engine results pages (SERPs), which can lead to more people discovering and reading your blog posts. This can help you to grow your blog’s reach, increase your website traffic, and build an audience for your blog.
Here are 5 key tips for optimizing your blog posts for SEO:
1. Research relevant keywords: Research what keywords and phrases people are searching for in relation to the topic of your blog post, and then use those keywords throughout your post.
2. Craft catchy titles: Make sure that the titles of your blog posts are catchy and descriptive, as this will help them to stand out in the SERPs.
3. Write compelling meta descriptions: Write a meta description for each post that accurately describes what the post is about, as this is what Google displays directly below the title in the SERPs.
4. Optimize images: Include images in your posts and make sure to optimize them with descriptive ALT tags containing relevant keywords.
5. Link internally: Link to other pages within your website when appropriate, as this helps search engines better understand the structure of your website. Also, don’t forget to optimize for mobile.
“Google prefers pages that prioritize user experience. So you should consider both on-page SEO factors (like SEO-friendly content) and technical SEO factors (like page speed)” – Semrush
Pro-Tip: Ensure that your content is unique and high-quality and that it is also written with the user's [readers'] needs in mind rather than for the sake of search engines.
By focusing on SEO when consistently writing blog posts, you can help ensure that your content is reaching the widest audience possible.
Here's related information that might be useful to you – Where are keywords placed to rank higher?
P.S:
You are currently on the Digital Marketing Forum page; for more information on various topics that may be helpful, please visit Blog Posts (button below) and [share any content post you love] with your network.
[Boost your quality SEO blog post content creation efforts (easier than ever!) with this AI-powered tool]
[Want to grow & stay ahead of your competitors? - use these e-Newsletters to your advantage!]
[If you have any specific questions in mind, please drop a mail and I will answer through a post at the earliest possible time]. Check this forum frequently for fresh posts.