What percentage of total digital ad spending is accounted for by search advertising?
According to the latest research, search advertising accounted for around 35–40% of total digital ad spending.
Here are some related insights:
“According to estimates from Statista’s Digital Market Insights, Google claimed almost 60 percent of global search advertising revenues last year, which amounts to more than $150 billion” - Statista
“Did you know that global ad spending in the search advertising market is projected to reach €373.60bn by 2027? With Google accounting for an estimated 58% of the market?” – Channable
Here's related information that you may also find helpful – What is Search Marketing? [Gain combo benefits]
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