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What is keyword volume in SEO?

What is keyword volume in SEO?


The keyword volume in SEO is the number of times a keyword is searched over a period of time. In other words, it is the number of times a particular keyword is searched on search engines like Google. The higher the keyword volume, the more popular the keyword is.


Generally, it is assessed in terms of monthly search volume for SEO purposes.


The higher your keyword search volume, the more organic traffic your site receives. But remember, such keywords do have higher competition, which can be measured by a metric known as keyword difficulty [by KD score 0–100]


Before you can begin to optimize your website or content, it’s important to determine which keywords are relevant to your business. This will help you determine which keywords are more likely to convert and lead to increased sales, including writing content.


Use any premium SEO tools, such as Ahrefs, Semrush, or Moz, to find the exact keyword search volume. Though free tools are also available, they cannot show search volume metrics or are not very reliable.


Target zero-volume keywords
Image Content Source - Moz

Here's related information that you may also find helpful – Should Keywords be Capitalized?


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