Is SMS better than email?
Is SMS better than email?
Generally yes, SMS is better than email, while both are still important in an integrated marketing campaign. Here is why:
They are quick to read and respond to.
They require less effort and energy on your part.
They are more likely to generate a positive engagement.
They can be more difficult to avoid or ignore.
They can be more memorable and lasting.
They can help develop a closer relationship.
In the B2C context, SMS is generally better than email, whereas in the B2B context, email is generally better than SMS.
Do you know? - “Every day, the average person spends over 4 hours on a mobile device and checks their phone more than 150 times. These numbers are staggering — and they continue to rise” - Yotpo Study Insights
Here's related information that you may also find helpful – Is SMS Marketing Expensive?
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