What are non-branded keywords?
What are non-branded keywords?
Non-branded keywords are keywords that are not associated with a specific brand name. These are keywords that can be found in any type of niche market.
Users typically use non-branded keywords when conducting broader searches or when they are in the early stages of the buying process and are exploring options.
Some examples of non-branded keywords include trekking shoes, Gen Z smartphones, best women's clothing, laptop accessories, or travel backpacks.
Non-branded keywords can be used by any number of websites, regardless of the site’s brand name or type. These types of keywords are often more competitive and harder to rank for.
However, non-branded keywords can be an important part of your overall online marketing efforts. They can help you rank higher for more targeted keywords and can ultimately lead to more traffic and conversions for your website.
Generally, non-branded keywords should be selected based on high search volume with low competition that has a high potential for ranking on the first page of Google. Furthermore, keywords with these characteristics will likely rank well in non-branded ad campaigns, such as Google Ads or Bing Ads.
Remember - “Balance your spending between branded and non-branded keywords, and use remarketing to stay in front of users who interacted with your content but didn’t convert right away” – WordStream
Here's related information that you may also find helpful – Keyword Density SEO
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