14 Tips To Create A Great Landing Page For Your Internet Marketing!:
Landing pages are a vital part of any internet marketing campaign. They’re the initial touchpoint for your visitors and potential customers, so it’s important that you make the best possible impression with your landing page. In this blog post, I will provide you with 14 tips to create a great landing page for your next internet marketing campaign. Some of the tips are simple, while very few others may be slightly more complex. However, they all have one thing in common: they will help you create a better page and increase conversions!
Ready? Let's get started!
What is a landing page and how does it work?:
A landing page is a website that you create on your website and use to entice people to either sign up or buy from your online store. It provides all the information necessary for visitors to make an informed decision about visiting the site.
To get started, identify what you want people who visit your landing pages to do. For example, you might decide that when visitors arrive at your landing page, they should subscribe to your newsletter, fill out a contact form, or any other objective that you need to figure out.
Once you’ve identified what type of conversion you want visitors to make, it’s time to start creating your landing page!
14 Tips To Create Great Landing Page For Your Internet Marketing:
Here are the 14 tips that will help you design a great landing page:
1) Use video content on a landing page:
Video is one of the best ways to capture someone's attention and keep them interested in what you're offering. If you have something new and exciting that can be shown through video, go ahead and add it to your landing page!
2) Make sure the design fits your brand identity on a landing page:
Your branding should be present throughout every step of the process, so make sure everything lines up with it when designing your layout. Your logo should appear prominently, text fonts should match, images should reflect the same tone, etc.
3) Use a compelling headline on a landing page:
Your headline should be short and sweet. It should be able to attract someone's attention and get them interested in what you're offering.
4) Keep your content simple on a landing page:
You know that old saying, "Keep it simple stupid"? Well, it's true when it comes to writing web copy. Don't try to overcomplicate things or use too much industry jargon - instead, keep things clear and concise. You want your landing page copy to be easy to read!
5) Use bullet points on a landing page:
Bullet points can help break up text while also making it easier for users to digest the information you're presenting. This makes your landing page more user-friendly and increases the chances of someone clicking through!
6) Use headings effectively on a landing page:
Headings are another great way of breaking up text while also clearly outlining what each section of your landing page is about. Don't overdo it, though - you don't want your headings to look like a list!
7) Use strong calls to action (CTA) on a landing page:
A call to action is a phrase that encourages people to take an action (e.g. "Click here" or "Get started now"). It's important that you have an effective call to action on your landing page as this will encourage users to do what you want them to do - whether that's downloading, signing up for a webinar, or whatever else! Make sure to include CTA buttons at least 2-3 times depending on the length of the landing page you create. Use words in CTA specifically to prompt the audience or visitors to take action (examples: Start Writing For Free, Create Website Now, Take A Free Trial, and alike)
8) Make landing page responsive and mobile-friendly:
It's no secret that more and more people are browsing the internet on their mobiles these days. As per the Digital Report 2022 by Hootsuite, the share of mobile web traffic from Android is 70.74% and from Apple IoS is 28.54%. This means it's vital that you make sure your landing page or website looks good on mobile devices too or else you'll be losing out on potential customers!
9) Include social proof on a landing page:
Social proof is basically when you tell people that other people are doing what you want them to do. For example, if you're selling a product, you could add testimonials from people who have bought your product and are now using it. This makes visitors more likely to buy your product as they'll see that other people are doing it too!
10) Test and measure your landing page:
Once you've launched your landing page, don't just leave it there! Make sure that you test different versions of the page to see which one converts the best. You can do this by A/B testing (i.e. showing 2 different versions of the landing page to 2 different groups of users). The version that gets the best conversion rate is obviously your winner!
11) Be consistent to work and update on a landing page:
Consistency is key when it comes to sales funnels - once someone has signed up for something, make sure that they're sent straight through into the next stage of your funnel (e.g. from a free trial to a paid subscription). If they're sent back to the signup page, they may not sign up again! Design as per your business workflow requirements for better results.
12) Track progress of results from your landing page:
Finally, make sure you track your progress. This can be done by using a CRM (Customer Relationship Management) tool. This lets you see how many people are subscribing or buying from you and what's converting best. You can also see how much money you're making from each page or funnel and tweak it accordingly!
13) Get help for your landing page:
If you're feeling overwhelmed by all of this, don't worry - a lot of people are! That's why you should get some help if required. There are loads of companies and freelance experts out there who can help you with your landing page or sales funnel, from creating it to testing it. The key is to find someone who has experience with creating successful funnels and landing pages and ask them for advice on yours. Build a long-term relationship with them who might be useful for you in your future projects or assignments.
14) Make it fun for working on your landing page:
Finally, make sure that you're enjoying this process! It's your online business and it should be something you enjoy doing. If you do, then the likelihood is that you'll be successful!
A landing page is a page on your website that you use specifically to capture leads and drive traffic to your website or any other goals you intend to make it. It all depends upon your business niche and workflow. It is important to create a landing page that has the perfect balance of content and design that can help you with the best conversions.
All the best...
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