6 Mistakes To Avoid In Landing Page In Lead Generation Campaign:
In the lead generation campaign, the landing page is the particular page you create to capture leads. It's the page you use to offer your visitors a lead magnet to join your email list or become your lead.
Most of the frequent mistakes people make are listed below, and they are impacting their ability to generate the leads they desire. In fact, many people try and fail, eventually becoming upset.
If you avoid these blunders, you'll have a better chance of getting the high-quality leads you need to expand your business or career, as well as improve your work performance and achieve maximum outcomes.
Let's discuss them in detail.
Mistake 1: Not having a landing page:
The first mistake is an obvious one - people don't use a landing page.
Some marketers even recommend not to use a landing page because it involves technical steps like setting up a landing page, lead form, connect it with an email tool or CRM, writing emails, and so on.
I agree that it involves all those things mentioned and requires a bit of technical talent.
But it doesn't mean you need to become a landing page specialist. You can easily hire a freelancer on platforms like Fiverr to do it for you for a reasonable fee. In the gig economy, finding a freelancer is easier than ever before.
Of course, you can use the built-in lead capture mechanism of ad platforms like Facebook ads. You will get more leads, but you will also get poor-quality leads.
See, the job of an ad is to capture your audience's attention, get them to notice your offer, and send them to your landing page. When you use it to generate leads, the quality might suffer because you are packing too much in the ad.
With a dedicated landing page, you can focus on explaining about the lead magnet or the benefits of joining your email list etc. to your visitors.
Remember, your audience doesn't care about becoming your lead or what you offer. They are worried about sharing their details and getting spam messages. They don't want to sign up at all.
You need a landing page to alleviate their concerns, break their resistance and convince them to trust you with their details.
Mistake 2: Having a "me too" landing page:
Some marketers realize landing pages are essential, and they create a "me too" landing page following their competitors or some templates.
Or they set up a basic landing page with a headline, a text block, and a lead form with a CTA button.
A landing page is not something you set up in such a manner. Your audience and your offer are different from your competitors or other templates out there.
If you are offering the same thing everyone is offering, then your audience doesn't have a reason to choose you and become your lead.
Your landing page targets a specific set of your audience, offering a specific offer solving a specific problem. It is almost unique for your campaign.
You need to communicate why they should become your lead, and why they should care about whatever you are offering in exchange for their details. and how it can solve their problem or help them become better.
Mistake 3: Ads landing page message mismatch:
You've done a great job with the ad.
You promised them a kickass solution in the ad.
Your audiences are excited.
They want it. They clicked and landed on your landing page.
But they don't see it on the landing page. They don't see anything you mentioned in the ad. The landing page isn't matching the ad at all. Your audience is disappointed and leave. You didn't get the lead and wasted a click!!.
Your ad and landing page should be on the same page, and communicate the same message. Your landing should give a slight push to an already interested audience and convince them to sign up.
Mistake 4: Not having a CTA or having a poor CTA:
This is the next classic mistake I see people make out there. Some people don't even have a CTA on their landing page or think using a button with "submit" as the CTA is enough. Unfortunately, it isn't.
Your job is to motivate your audience to overcome the resistance to share their details. Each phrase or word you use on the landing page should help him do so—every word matters, including what you use in the CTA button.
Using "submit" as your CTA isn't harmful or wrong. But using a relevant CTA can improve the performance and get you more leads.
Mistake 5: Poor Design:
People create landing pages that look as if done by an amateur.
Your landing page is your salesperson talking to your audience.
Imagine if someone dressed in rags is trying to sell you something or asking for your details in exchange for something, how will you react to it?
Obviously, you'll not pay attention and try to move away as soon as possible, won't you?
That's the impression people will get from a poorly designed landing page. The landing page tools and add-ons available can help you design a decent landing page without a designer.
Mistake 6: Not optimized for mobile:
I know it is impossible to accept and believe this. People are no longer desktop/laptop first when it comes to accessing the content. They use multiple devices, especially mobiles a lot to interact with your campaigns. If your landing page is not optimized for the mobile, then your campaign is set to fail.
I hope that by learning about these 6 mistakes, you'll be able to avoid them in your lead generation campaign and, depending on your business niche, apply them to the best of your ability, resulting in a consistent generation of high-quality leads!
All the best...
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