Hi, are you a business owner? marketer? entrepreneur? into an online business? social media business? brand owner? marketing head? business head? Then this post is for you!
There are numerous sorts of marketing in the business world.
To make things easier, here are the 18 different forms/types of marketing that have been invented, tried, and tested by generations of marketers from a variety of businesses. In fact, each one is unique, but the majority of them may be utilized in tandem to create a growth engine.
So, let's start to know in brief one by one and I hope you may or may not be aware of these:
Digital Marketing - Any type of promotional or advertising or marketing activity that uses the internet as the messaging/communication platform is referred to as digital marketing. Examples: Facebook Ads, YouTube Ads, Native Ads and alike.
Offline Marketing - In contrast to digital marketing, offline marketing (also known as traditional marketing) refers to any type of marketing that does not include the use of the internet. Example: published in a newspaper and magazines, TV ads, by promotional letters, outdoor advertisements and alike where internet medium is not utilized.
Inbound Marketing - This is a type of marketing that tries to attract customers/prospects/audiences by providing them with relevant and useful material/content that they are looking for. This type/form aspires to create a circumstance in which a potential consumer/prospect/customer stumbles across a company while searching for a solution. Example: backlink checker, searching for something on Google and other search engines. In fact, this is not an interrupted form of marketing.
Outbound Marketing - This is a type of interruptive marketing in which a business pushes a product or service message to a prospect/audience via cold calls, cold emails, direct mail, and other means of advertising and promotion. This aims to increase product awareness or motivate activities (such as purchasing, subscribing, or visiting a store) among the target population, independent of their interests. Examples: TV ads, billboards, display boards, promo displays and alike
Content Marketing - The process of developing and distributing content/material in order to attract and retain customers is known as content marketing. Example: Blog articles, Vlogs, Videos, Podcast, E-Books, Case studies and alike. This is also a type of inbound marketing in which the content provides a solution to a problem that a prospect is looking for.
Search Engine Marketing - The term "search engine marketing (SEM)" refers to promotional material/content that appears on search engine results pages (SERPs). Paid results and organic results are the two types of results in SEM. Pages that a search engine like Google finds and indexes on its SERPs are referred to as organic results. Position in organic search results cannot be purchased; it can only be effected through content marketing and SEO. Pay-per-click advertising is what paid results are. Businesses pay search engine companies to compete for the greatest ad placement in a bid. Example: The line in the SERP that begins with Ad is paid, while those that do not begin with Ad are organic. You can try and see yourself.
Growth Marketing - Growth marketing is the practice of boosting a company's revenue by using an integrated, experiment-driven strategy to all stages of customer acquisition. Examples: Spotify, Uber, Slack have explored such strategies.
B2B Marketing - B2B marketing, often known as business-to-business marketing, is the practice of selling products or services to other businesses. Examples: Softwares, CRMs, Tracking Tools, Automation Tools and alike
B2C Marketing - B2C marketing, or business-to-consumer marketing, is the practice of selling products or items or services to customers by businesses. In fact, this is present everywhere. B2C marketing was responsible for the purchase of everything you own. Examples: TV, Refrigerator, Laptop, Mobile, Groceries, House, Car and alike.
Affiliate Marketing - This is promoting other person’s or other company’s or other businesses products or services to market or your audience or your friends or your followers or family or visitors (in general to anyone) and if someone purchases or buys through your referral link or affiliate link, then you earn a commission on each sale, which varies business to business (affiliate program). You need to drive traffic/audience/prospects to affiliate products site/page by safe professional practices and if these prospects or those interested in your products/services, if they buy through your affiliate link, you earn a commission on each sale. Simple example: Amazon Associate Program.
Social Media Marketing - This is based on utilizing social media platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn as marketing channels to promote or advertise business products or services by paid or organic strategies.
Brand Marketing - This is an effort taken to promote a product or service in such a way that the brand is highlighted. Examples: Apple, BMW, Coca Cola, Facebook
Direct Marketing - Instead of using mass media, a business uses direct marketing to communicate directly with its target audiences/community. Example: MLM/Direct Selling Products/Companies.
Influencer Marketing - Working with influential people to promote brands, products, or services is known as influencer marketing. They already have their own followers base, fans base which is leveraged for business building. This form/type also work well in B2C and B2B domain.
E-Mail Marketing - E-mail marketing is a way of evergreen marketing strategy involved in the promotion of products or services to one’s owned email lists/subscribers either auto-mode or manual mode of sending the mails in a sequenced approach that would help the audiences convert from being cold audience/strangers to customers with buying mindset. It entails a process of cultivating relationships and nurturing them in order to stay connected and have a deeper understanding. Example: If you've subscribed to newsletters, blogs, or websites that send you a series of emails on a regular basis, you've probably encountered this. This could be a promotional or value-sharing mail.
Word of mouth Marketing - The process of influencing and promoting natural conversations/discussions about a product, service, or company/business is known as word-of-mouth marketing. People often trust what others have to say, which is why this method works. You naturally discuss and share your experiences about a movie, product, service, or model with your family, friends, colleagues, relatives, or professional network, and your experiences are generally trusted or influenced on you before you make a decision to proceed or not in the purchasing process or consideration process.
Event Marketing - Event marketing is a marketing strategy that involves using branded events to reach out to a target audience/community and promote products or services. The goal of event marketing is to create a memorable experience for event attendees by engaging them and encouraging them to interact directly with a brand. Examples: Sponsored with TV shows, Reality Shows, Exhibitions and alike.
Guerrilla Marketing - This is a marketing strategy that entails leveraging unexpected and unconventional interactions to elicit strong emotions and generate word-of-mouth. It is simple in nature, creativity based and mostly public places are used for using this form.
I hope these different forms/types of marketing might help you based on your business niche, scale and mode of operations and you may hire or consult domain experts for your assistance as these are already being tried and tested across the world and in use from various businesses across the world (some you might have been doing, some you might have experienced and some you might not have heard so far) and hence, choose wisely what suits to your business.
All the best...
P.S: Inspired from ahrefs
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