How to grow on LinkedIn Social Media platform?:
In this digital age, the way business professionals network has tremendously evolved. Rather than simply meeting someone for coffee and exchanging cards, professionals are now utilizing social media platforms aggressively to stay connected with colleagues and build their professional network. This is especially true for those in the tech, SaaS, and other B2B industries.
According to Digital Trends 2022 by Hootsuite [LinkedIn statistics], there are over 800 million users on this professional networking site. Furthermore, as per StatusBrew, 60% of LinkedIn users are aged between 25 and 34 years.
Fortunately, it's now easier than ever to grow your professional network on LinkedIn—and not just by sending out friend requests to everyone you know! Instead, you may use the below mentioned strategies to grow your own profile and network of connections on this site. In fact, I am also using most of these for myself too.
Top 7 strategies to grow on LinkedIn Social Media platform:
First, optimize your profile completely. Include your professional photo and cover image, a detailed summary of your experience and skills, and keywords that describe what you do. This helps to connect with other users easily.
You can also look at the LinkedIn profiles of people you follow to acquire ideas and work on improving your own profile.
Second, take advantage of LinkedIn’s search function to find and connect with potential new contacts. You can search for people by their name, current company, or other keywords. Once you find someone you’d like to connect with, send them a personalized invitation to connect.
Connecting with other professionals in your field is a great way to grow your network and get more exposure on LinkedIn.
Third, participate in LinkedIn groups. There are groups for just about every industry and interest, so you’re sure to find ones that are relevant to you. Groups are a great way to connect with potential new contacts and grow your network. This will help you to build up your profile and show your expertise in your field.
Fourth, use LinkedIn’s publishing platform to share your thoughts and expertise with a wider audience. This is a great way to get noticed by potential new contacts and grow your online presence.
Share interesting and relevant content. This can be articles you’ve written, blog posts, infographics, or even videos. This may also include your success stories, failure stories, growth hacks, habits, hobbies, experiments, and alike that make someone get educated, empowered, entertained, or a combination of these.
Make use of LinkedIn Ads to quickly and broadly distribute your content.
Fifth, stay active on LinkedIn. Regularly update your profile, post updates, and articles, comment on other people’s posts, and participate in groups. The more active you are, the more likely people are to take notice and want to connect with you.
Sixth, connecting with influencers in your industry is a great way to grow your LinkedIn presence. Know them, study them, follow them and use the strategies from them in your work that helps you to grow.
Finally, seek out opportunities to showcase your expertise. Write guest blog posts, give interviews, or speak at events. Watch out for new features that will be introduced by LinkedIn from time to time and make use of them wisely for your growth.
Pro-Tip: Adding new connections and participating in activities that will make your profile more visible to other users will also help you grow your network.
So, what are you waiting for? Start building your LinkedIn profile to grow!
By the way, if you are interested, you may access – Global Social Media Trends 2022 that might help you to strengthen your social media marketing and business decisions including platforms that are growing!
P.S: If you think this blog post will benefit you or others in your network/community, please share it, so that those in need can benefit from your tiny efforts! Also, don’t forget to see other value-packed blog posts from this blog that might help you/your business.