How To Rank Blog Posts? - [Blog Ranking]

Photo by Anna Shvets [Pexels]

How To Rank Blog Posts?:

It's difficult to rank blog posts or to achieve blog ranking unless your blog is well-known to search engines. In fact, it may take several months for a new blog to begin receiving traffic [visitors] from search engines.

Furthermore, aspects like your blog niche, its competition, high-quality content, and optimization factors, all of these have a significant impact on blog ranking.

“New content that addresses searchers’ questions is your best SEO-strategy defence. It’s a tough road. Organic traffic may take some hits, but it’s still a digital marketing powerhouse” – Content Marketing Institute

It is also important to understand that SEO is a long-term game and requires ongoing effort to stay ahead of the competition and to make your blog post rank. So, to make your efforts easier, here are a few important tips that can help get your blog ranked in the search engines.

4 Major Tips on How To Rank Blog Posts [Blog Ranking]:

1. Start with keyword research:

It's important to do your keyword research before you even begin writing your blog post. This will help you identify what keywords your potential readers are searching for, and give you an idea of what topics to focus on in your post.

The harder it is to rank if the keyword difficulty value is higher. Here is how to use SEO keywords in blog posts or blog content and their best practices.

How to use SEO Keywords?:

Image Source - Semrush

2. Optimize your post:

Once you have identified the right keywords to focus on, make sure to optimize your post for those keywords. This means using the keywords in the title, headings, body text, alt tags, and meta tags of your post. Make sure to avoid Black Hat SEO practices.

Where to Place Keywords?:

Use optimized images [less than 200 KB size]. Also, don’t ignore Technical SEO aspects as this is crucial for indexing [to appear in search results].

Pro-Tip: Ensure that your content is unique and high-quality, also written with the user's [readers] needs in mind rather than for the sake of search engines. You can later optimize it [prior to publishing] to increase its chances of being found and to rank higher.

3. Link to other relevant blogs:

Linking to other relevant blogs is an important part of SEO. Make sure to link to other quality blogs in your post, as this will help show the search engines that your post is relevant and helpful.

“Influence of on-page SEO signals in improving organic search traffic is 86%” - The State of Link Building Survey Report 2022 by Aira

4. Promote your blog:

Promoting your blog is essential if you want to get it ranked or boost its maximum chances to rank. This can be done through social media, guest posting [guest blogging], newsletters, podcasts, or even paid advertising if you have a budget.

To reach your content to as many people as possible, you might use content distribution [across all your marketing channels] and content repurposing strategies.

“When a social post that links to a piece of content gets a lot of traction, it means that the content is being read, which in turn improves its ranking” – SmartBug and rockcontent [Report for 2023]

Overall, while there is no guaranteed way to rank blog posts, these tips however should help you get off to a good start and improve your chances very higher.

Here's related information that might be useful to you – SEO for Social Media [Latest 12 Key Insights] that cannot be ignored.

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