Updated: Jan 20
How Artificial Intelligence will change the Future of Marketing?:
Artificial Intelligence (AI) will revolutionize marketing strategy by making it more accurate and efficient. Automated marketing campaigns will be more likely to reach the target audience by utilizing the information collected by AI on what content is most likely to appeal to their interests.
AI will also help companies optimize the content they produce to ensure that it is reaching their target audience at the right time.
"43% of marketers agree that automation and AI have been the most effective trends for their organization’s growth. This is likely to rise significantly over the next year" - HubSpot's State of Inbound Marketing Trends 2022
Artificial Intelligence in Digital Marketing:
AI will also help businesses improve customer service, as it will be able to process inquiries more efficiently and accurately than human employees.
It will be able to provide accurate suggestions on how best to address customer concerns as well as detect any potential issues or problems.
AI can also help businesses provide individualized and targeted customer service based on customer's preferences, demographics, and behavior.
Artificial intelligence applications can enhance traditional marketing activities by providing real-time data analysis and automated campaign management.
“68% of marketers report having a fully-defined AI strategy to maximize their efforts” – Salesforce
They can also optimize search engine listings, email marketing campaigns, social media advertising, and other digital marketing techniques by predicting the best times to run specific campaigns in order to reach target customers most effectively.
AI can also be used to automate repetitive tasks, saving marketers time and allowing them to focus on more highly-skilled work.
AI can also help target ads to specific groups of consumers, allowing campaigns to be more effective while using less ad space.
Artificial intelligence bots will begin engaging with your social media followers, who may not have engaged with you before.
These AI bots will have the ability to adapt to the way your followers are engaging with your content and will be able to provide them with information that is relevant and beneficial.
Artificial intelligence bots will also be able to collect data on these followers and use that data to target them with ads that are specifically tailored to them, ultimately resulting in a higher clickthrough rate and higher conversion rates.
“In the face of demand for data-driven, personalized, and scalable customer experiences, more than half of marketers say they’ve invested in the power of artificial intelligence (AI)” – Salesforce Research [State of Marketing, 8th Edition, 2022]
To conclude, Artificial Intelligence will improve the quality of marketing campaigns by predicting more accurately which ads will be most effective and also helps to drive maximum ROI from marketing efforts.
Here is an example of an AI-powered tool or utility that is currently useful and is probably going to be useful in the future!
P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.
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