How Do SEO and SEM Work Together?:
SEO and SEM can work together as a combo to increase your website's visibility on search engine result pages (SERPs) and assist in accelerating revenue for your business. This is why SEO and SEM are important.
To give you more information, let's go deeper.
What is SEO vs SEM?:
SEO (also known as 'organic', 'natural', or 'non-paid' search engine marketing) focuses on creating high-quality content (for a particular keyword or phrase) that is relevant to your target audience and is easy for people to find.
In other words, it's about making sure that your website appears at the top of the list so that those who are looking for your product or company will be able to find it easily.
This type of marketing tends to produce the best results because it relies on the power of Google's organic search engine to reach potential customers.
“Successful SEO today is an amalgamation of content relevance, technical prowess, and a deep understanding of user intent and behavior” – Search Engine Land
SEM (also known as 'paid' or 'traditional' search engine marketing) uses a variety of online advertising techniques to target potential customers and drive them to your website.
These techniques can include advertising using Google Ads, Microsoft’s Bing Ads, and other social media sites.
SEM can help businesses gain visibility on search engine results pages (SERPs) by placing ads strategically across the web. This can help businesses gain more visibility and recognition among prospects.
This can result in more leads entering your marketing funnel through the back door.
According to research, SEO has an average conversion rate [from a lead-generating viewpoint] of 3.8% compared to SEM's 3%.
Did you know? - “SEO experts ranked Organic Search as the #1 lead generation channel for 2022, while leaders ranked Paid Search as the #1 lead generation channel for 2022” – SEO Trends & Predictions for 2023 Report by Conductor
SEO vs PPC:
In conclusion, the combined efforts of SEO and SEM significantly contribute to boosting website traffic, enhancing the visibility of your company's content, generating more leads and sales, and elevating business or brand recognition.
With consistent efforts, both can help businesses reach their goals faster and with less effort.
Here's related information that you may also find helpful – Search Engine Marketing [SEM] vs Social Media Marketing [SMM] [you should seriously be aware of]
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