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How do SEO and SEM work together?

How do SEO and SEM work together?
Photo by Tima Miroshnichenko [Pexels]

How do SEO and SEM work together?

SEO and SEM can work together as a combo to increase your website's visibility on search engine result pages (SERPs) and assist in accelerating revenue growth for businesses.


SEO (also known as 'organic' or 'natural' or 'non-paid' search engine marketing) focuses on creating high-quality content [relevant to a particular keyword or phrase] that is relevant to your target audience and is easy for people to find.

In other words, it's about making sure that your website appears at the top of the list so that those who are looking for your product or company will be able to find it easily.

This type of marketing tends to produce the best results because it relies on the power of Google's organic search engine to reach potential customers.

SEO can result in more visitors from search engines entering your website through the front door, or through referral traffic from websites that link to yours.


SEM (also known as 'paid' or 'traditional' search engine marketing) uses a variety of online advertising techniques to target potential customers and drive them to your website.

These techniques can include advertising using Google Ads, Microsoft’s Bing Ads, and other social media sites.

SEM can help businesses gain visibility on search engine results pages (SERPs) by placing ads strategically across the web. This can help businesses gain more visibility and recognition among prospects.

This can result in more leads entering your marketing funnel through the back door.

According to research, SEO has an average conversion rate [from a lead-generating viewpoint] of 3.8% compared to SEM's 3%.

Together, SEO and SEM may help you increase website traffic, increase the exposure of your company's content, and generate more leads and sales as well as increase brand or business recognition or awareness.

With consistent efforts, both can help businesses reach their goals faster and with less effort.

Here's related information that you may find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO and marketing decisions for the future.

P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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