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What is Hub-and-Spoke Content Marketing?

Updated: Sep 17, 2023

What is hub-and-spoke content marketing?
Photo by Luis Quintero [Pexels]

Grow Business With Hub-and-Spoke Content Marketing:

Hub-and-spoke content marketing is a strategy in which an organization creates a "hub" of content around a central theme and then creates "spokes" of content that are related to the central theme.

It is also known as the Topic Cluster Model and involves a pillar page and a cluster pages which are interlinked with each other.

The hub-and-spoke model is often used by organizations that have a large amount of content, or that want to provide a variety of content to their audience. Let's dig deeper to provide you with more information.

Hub-and-Spoke Content Marketing:

The hub-and-spoke model can be used to create an online magazine, a blog, a podcast, or a series of videos. The spokes can be social media, email marketing, or paid advertising.

The "hub" of the hub-and-spoke model is the central piece of content that everything else revolves around.

The "spokes" are the pieces of content that are related to the central hub. The hub-and-spoke model is a way to organize and present content in a way that is easy for the audience to consume.

The advantages of the hub-and-spoke model are that it is easy to produce and manage, and it is easy for the audience to consume.

It is also a cost-effective way to reach a wide audience, and it allows businesses to build relationships with their customers.

Additionally, hub-and-spoke content marketing can be used to promote multiple products or services at once.

When choosing a hub-and-spoke content marketing strategy, businesses should consider their audience, their budget, and their goals.

Additionally, businesses should decide which type of content will work best for their hub. For example, if a business is selling a physical product, a video series might be more effective than a blog.

Once a business has created its hub, it can then begin promoting it through its chosen marketing channels.

To maximize the reach of their hub, businesses should consider using multiple channels. For example, they could promote their video series on social media and their blog via email marketing.

Hub-and-spoke content marketing is an effective way for businesses to reach a wide audience without breaking the bank.

By choosing the right type of content and promoting it through multiple channels, businesses can build relationships with their customers and most importantly, drive leads and sales for the business.

Example of Hub-and-Spoke Content Marketing Model:

Hub-and-Spoke Content Marketing Model or Pillar and Cluster Pages to build topical authority

Finally, to say, hub-and-spoke content marketing is the need of the hour in a post-pandemic era to stay ahead of the competition and dominate a niche.

Here's related information that you may find also helpful - 10 Content Marketing Mistakes You Need To Avoid Right Now For Driving Better Results.

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