What is Programmatic Advertising?

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What is Programmatic Advertising?

Programmatic advertising is a type of digital advertising that automates the buying and selling of media inventory through software.

It is an automated, data-driven marketing strategy that aims to increase the efficiency and effectiveness of marketing efforts.

To achieve this, brands use software to programmatically buy media inventory at an optimal price and in the right places, while simultaneously automatically creating and distributing creative content to relevant audience segments.

Programmatic advertising helps marketers sell ad space more efficiently, with the goal of reaching a specific audience as directly as possible. It’s also commonly called programmatic media or real-time bidding (RTB).

Learn more about how programmatic advertising can improve your in-store marketing efforts.

How Does Programmatic Advertising Help In-Store Marketing?

When used correctly, programmatic advertising can improve in-store marketing efforts by increasing brand awareness, boosting in-store sales, and improving customer satisfaction.

There are many ways that brands can use programmatic advertising to improve in-store marketing efforts.

One of the most common ways is to use the software to create targeted display ads that are displayed on websites, mobile apps, and social media sites.

These ads can be displayed in real-time on the websites of targeted potential customers who visit websites related to the targeted product or service.

Modifying ads based on what is happening in the world can also help increase in-store sales.

Automated Advertising:

Automated advertising is a core component of programmatic advertising. It allows advertisers to create and place ads on media properties in real-time, targeted at specific audiences.

These ads are usually based on the information of the person visiting the site, including their location, device, and browsing history, as well as data from other sources like social media or e-commerce platforms.

These automated ads are created either through direct ad creation or through the use of an advertising campaign management platform, which allows for the easy creation of ads. The software also allows for easy ad placement.

Automated advertising has several key benefits, including the fact that it is scalable and can be used to reach a huge audience. It can also be highly targeted, which is ideal for in-store marketing campaigns.

One potential downside of automated ads is that they can sometimes be inaccurate, particularly if the data on which they are based is incorrect.

Real-Time Bidding:

Real-time bidding is a core component of programmatic advertising. It allows advertisers to bid in real-time for ad space on a real-time basis. This can be done either programmatically (using software) or manually (using a person).

Automated real-time bidding allows advertisers to automatically bid on ad inventory at the best price based on specified parameters while simultaneously placing ads on websites, mobile apps, and social media sites.

Real-time bidding ensures that advertisers gain access to the right ad space at the right time.

Here's related information that you may find helpful – Linked Ads vs Google Ads [Comparison Guide]

Data-Driven Advertising:

Data-driven advertising is a core component of programmatic advertising. It allows advertisers to create ads based on the behavior of users and data from other sources.

Data-driven advertising can be used to create automated search engine ads and retargeting campaigns, as well as to create audience segments.

Data-driven advertising can be based on data from various sources, including social media engagement, website data, e-commerce transactions, click-through rates [CTR], and more.

Data-driven advertising has several key benefits, including the fact that it can be extremely granular and allow for very targeted advertising. It can also be very accurate, which can help to boost in-store sales.

Key Takeaways:

Programmatic advertising is an automated digital advertising strategy that allows advertisers to sell ad space more efficiently and create targeted ads based on data.

Automated real-time bidding allows advertisers to automatically bid on ad inventory at the best price based on specified parameters, while simultaneously placing ads on websites, mobile apps, and social media sites.

Real-time bidding ensures that advertisers gain access to the right ad space at the right time. Data-driven advertising allows advertisers to create ads based on the behavior of users and data from other sources.

When used correctly, programmatic advertising can improve in-store marketing efforts by increasing brand awareness, boosting in-store sales, and improving customer satisfaction.

Here's related information that you may also find helpful – How does advertising work psychologically? [Be aware of various psychological techniques]

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