What is the Future of SEO as a Profession?

Photo by Michael Burrows [Pexels]

What is the Future of SEO as a Profession?:

The future of SEO as a profession is progressive in nature, especially in a post-pandemic era when businesses are moving online gradually.

However, there are a few trends that are likely to have a significant impact on the field over the next few years.

First, Google is continually making changes to its search engine algorithm, which affects how search results are displayed.

These changes often result in websites that were previously at the top of search results being pushed or replaced with different ones.

Search Generative Experience [SGE] through the integration of AI into search by search engines is already under experimentation.

As a result, existing websites may need to be modified or optimized in order to stay competitive in Google search results.

Share of Search Engine Referrals [Total Web Traffic]:

Image Source – Meltwater’s Digital 2023 July Global Statshot Report

Another trend is the growth of voice search and voice-activated devices such as Amazon's Alexa.

Voice search likely won't replace traditional text-based search engines, but it does represent an additional way that people can access information.

As a result, websites may need to be optimized for both text-based and voice-based searches if they want to stay competitive.

Share of internet users conducting voice search worldwide: 42% [Statista]

Finally, more companies are developing artificial intelligence [AI] tools that can perform tasks traditionally done by humans, such as analyzing data, content creation, and optimization.

This could lead to a marginal reduction in the demand for human workers within SEO niches. However, AI technology may also lead to the creation of new career opportunities that didn't exist before.

Yet, the driving factor for SEO is always a piece of content, and having a few extra skills in addition to SEO is essential today to increase opportunities. This is where human experience and creativity will be needed.

If you can offer a service or write people-first content that no machine can provide, your business or profile will be well-placed to succeed in the future!

Here's related information that you may also find helpful – Will AI Kill SEO?

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