Voice search is one of the best innovations in the world of search engine optimization (SEO) and digital marketing. With the increasing prevalence of voice-activated devices, such as Amazon's Alexa, Apple's Siri, and Google Home, more and more people are using voice search to find what they're looking for on the internet.
This has created an opportunity for SEO professionals and digital marketers to optimize their content for these devices. According to Statista [Nov 2021], 42% of internet users worldwide conduct voice searches.
Voice search is different than traditional text-based search in that it requires a more natural language approach. People use voice search to ask questions, rather than typing out keywords and phrases in a search engine.
“Voice search-friendly keyword lists are crucial for mobile SEO. In fact, 65% of consumers between ages 25 and 49 use voice-enabled devices often” - Semrush
This means that SEO professionals and digital marketers must create content that addresses the questions people ask when using voice search. This content should be well-written, comprehensive, and have the right keywords to ensure it is picked up by voice search devices.
Another way that voice search can impact SEO and digital marketing is through the use of structured data. Structured data is information that is organized using specific formats and tags, which enables search engines to better understand what the content is about.
This can help make web content more easily accessible for voice search devices, allowing them to quickly provide accurate answers to users' queries.
Voice search also has the potential to drastically change how people interact with websites. As people become more comfortable using voice commands to find what they're looking for, websites may need to be optimized for this type of interaction.
This could include using conversational language on web pages, making sure website content is easily audible, and providing easy-to-use features such as voice-activated menus and forms.
In conclusion, voice search is likely to have a big impact on the future of SEO and digital marketing. By optimizing content for natural language queries, using structured data, and optimizing websites for voice interaction, businesses can stay ahead of the competition and ensure their content is being seen by potential customers.
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