Updated: Aug 2
How Voice Search Is Changing SEO? - A Comprehensive Guide:
According to industry statistics, there are now over 2 trillion searches performed each year on Google alone. This trend is increasing.
In other words, people are seriously relying on Google to find answers to their questions. As a result, companies have started incorporating more voice searches into their digital marketing strategies.
"Share of internet users conducting voice search worldwide is 42%" - Statista
They want to leverage this trend and target the vast amounts of voice search traffic that Google is already attracting. If interested, refer to the latest stats on voice search here.
Not only that, but voice search is also a major focus of SEO these days. If you’re already feeling overwhelmed by all the changes we’ve discussed so far, don’t worry. This post is going to be a big help.
What is Voice Search?:
Voice search is a new form of search that allows users to enter queries by speaking to a computer rather than typing them.
"With voice search, you can conduct searches using an electronic assistant such as Apple’s Siri, Amazon’s Alexa, or Google Assistant"
You can also use a more general-purpose search engine such as Bing or Samsung’s Bixby.
Voice search is different from other forms of search in several key ways. For one, it’s more personalized. You can ask Alexa or Google a question and they’ll give you the specific details you requested.
Siri, on the other hand, is more general in her responses. You can ask her general knowledge questions, but she’ll give you more general answers.
Another difference is that voice search is contextual.
You can ask Alexa or Google to play music that’s related to the weather, for example, or you can ask them to tell you the current temperature. Bixby, on the other hand, can only give you weather information for that location.
Last but not least, voice search is also more conversational. Rather than typing out a long, formal query, people tend to speak more naturally when conducting voice searches. As a result, responses tend to be more conversational and on-topic.
Although there are some major differences between voice and traditional search, there are also some similarities.
For example, both voice and search bots are becoming more and more common in digital marketing strategies these days.
How does Voice Search work?:
Google’s voice search feature works by converting your spoken words into text and then sending those words to a computer that’s set up to recognize voice commands.
Once the computer receives your voice command, it uses an algorithm to understand what you’re asking and then responds accordingly.
To improve the accuracy of voice search, Google has been using machine learning to better understand language and structure.
By sifting through millions of queries and compiling massive amounts of data, the search engine has been able to improve its understanding of what makes up a question and what doesn’t.
This means you can ask more complex questions and get more detailed answers.
Google has also been improving the quality of its voice recognition over time. The more you use the feature, the better it gets at recognizing your voice.
And if you’re actively using it, your phone will be trained to better understand your speech patterns too.
Why Is SEO Important in Voice Search?:
SEO is critical in voice search because it determines how well your website appears in the results. By targeting the right keywords and implementing a strategic plan, you can increase your chances of ranking high on Google.
Your strategy should focus on optimizing your content for voice search. If you have the right keywords and relevant information, Google will recognize it and rank it appropriately.
As we’ve discussed, Google has been using machine learning to improve the quality of its voice recognition. This means your website will need to be structured in a way that’s conducive to voice search.
You should have a basic understanding of how websites are built, but you don’t need to be an expert. All you need is a basic plan and a strategy.
How Voice Search is Changing SEO?:
SEO used to be about optimizing your content for page 1 rankings. But now that voice search is here, your content’s SEO isn’t just about page 1 rankings anymore.
Your content’s SEO is about targeting the keywords and phrases that your target audience is using to search for you.
"In other words, you need to build content that answers the questions that people have and helps them find the information they’re looking for"
There are a few ways that voice search is changing SEO. For one, voice search is more conversational than traditional text-based search.
This means you need to think about what your content does and how you can deliver it in a more engaging way.
"Voice search is also more contextual. People tend to speak more naturally when conducting voice searches, so your content needs to be conversational and on-topic as well"
Last but not least, voice search is also more personalized. You can ask Alexa or Google a question and they’ll give you the specific details you requested.
By the way, if you are interested, you may access reverse image SEO to boost your ranking.
How to Build a Content Strategy for Voice Search?:
Even if you’re feeling overwhelmed by the changes we’ve discussed so far, it’s important to have a content strategy for voice search.
You need a plan in place if you want to be successful, and a strategy is the best way to go about it.
First, you need to decide what type of content you want to produce. Do you want to create brand new voice-specific content, or do you want to update your website with existing content?
"It’s ultimately up to you. The key is to keep your content available and make sure it’s easily accessible"
Finally, you need to decide how you’re going to distribute your content. For instance, you can promote your content on social media, with blog posts and other forms of paid advertising.
You can also give it away for free if that’s something you want to do. If you have a plan in place, you’ll have a much easier time adapting to voice search and making sure your content is heard by as many people as possible.
Best Practices for SEO in Voice Search?:
To get started, it’s important to have a basic understanding of how voice search works. This includes a look at how voice search is changing SEO and how you can go about optimizing your content for voice search.
Build a basic voice search-friendly website. Sure, you can target keywords and create content without a website, but it’s a good idea to have a basic website set up before you begin targeting voice search keywords.
This way, you can check if your website is ready to handle the increased traffic and expose your content to as many people as possible.
Design your website for voice search. Before you publish any content, check if your website is voice search-friendly.
Make your content easily accessible via voice. Do you want your content to be easily accessible via voice? Great. Add the “speak” command to your website so people can easily access your content via voice.
You can also use the “text-to-speech” function on your website if you’d rather not add the “speak” command yourself.
While voice search is still in its infancy, it’s important to start optimizing your content for voice search now. If you don’t do this, you might miss out on a lot of traffic. Voice search is changing SEO.
If you want your business to stay ahead of the competition and have a head start in the future, it’s time to get started with voice search optimization.
Here's related information that you may also find helpful – What is SEO Global?
P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today
P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].