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Will AI replace manual SEO?

Updated: May 23, 2023

Will AI replace manual SEO - [will ai replace seo]
Photo by Andrea Piacquadio [Pexels]

Will AI replace manual SEO?:

The short answer to whether or not AI will replace SEO is: not yet considering current trends and developments.

Google's emphasis on including "experience" into prior EAT criteria [now EEAT] for content topics provides additional support for this. Furthermore, here is an industry insight into AI and SEO:

“70% of SEO experts have positive experience with AI-generated content but are still sure this content isn’t enough to get to the top of the SERP without human touch” Sitechecker

While there are some AI-based tools available to help optimize websites for search engine ranking, ultimately, it will still require manual effort to get the best results.

“Admittedly, content creation is a time-consuming piece of the puzzle in the SEO routine. And AI is where the SEO industry is headed. Now, AI content generation tools can be valuable assistants but they hardly substitute human experts” Sitechecker

AI replacing SEO [AI SEO and Human SEO]:

AI-based SEO tools have been developed to help automate certain processes associated with SEO, such as keyword research, content creation, content optimization, and link building.

However, these tools are still in the early stages of development and may not be able to provide the same level of results as manual SEO work.

Of course, due to the expansion in the content industry market and the competitiveness in technology, efforts are currently progressing to make SEO more auto-mode.

But, the algorithms used by search engines such as Google are constantly changing, making it difficult for AI-based tools to keep up.

As a result, manual SEO is still necessary to ensure that a website and content are properly optimized for search engine ranking.

That said, AI-based tools can still be useful in certain aspects of SEO. For example, AI-based tools can help identify areas of a website that need improvement and also suggest changes that can be made to improve rankings.

It is also helpful in content ideas generation, headlines, keyword research, and metadata aspects.

This can be helpful in saving time and effort when it comes to optimizing a website and content for search engine ranking.

As a reminder - "We always ensure that the final product has a human touch to ensure the right checks and balances are in place” Jasmine McKenzie, Marketing Manager at Absolute Digital Media

However, based on recent AuthorityHacker's AI Survey 2023 Report, one must also take note of the following:

All in all, while AI-based tools may be helpful in certain aspects of SEO, ultimately, a manual effort will still be needed in the current circumstances to get the best results.

In other words, AI won't take the position of SEO because human engagement is a fundamental component of Google's standards.

Furthermore, there is also a need to wait and watch how the development of AI affects the function of humans due to the competition in technology.

Here's related information that might be useful to you – How to Use AI Content Writers Without Being Punished by Google?

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