How can you determine a good conversion rate?
How can you determine a good conversion rate?
A good conversion rate is higher than the average conversion rate for your industry or niche. The average conversion rate can vary depending on the type of business model, but generally speaking, a good conversion rate is anywhere from 2-5% for retail websites and around 10-15% for B2B websites.
"Depending on the chosen marketing channel, and device type, these stats may change"
If it's lower, you may need to work on improving your website and your marketing efforts to increase your conversion rate. If it's higher, you're likely doing a good job of converting visitors into customers.
“A typical conversion rate is 20-25 percent, if you are promoting an [e-book landing page] via your website, blog, email, and social media” – SmartBug and rockcontent [Report for 2023]
Here's related information that you may also find helpful – What Role does Personalization play in Customer Conversion Rates?
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