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Getting brands to work with your social media agency can be a challenging task, especially if you have no prior experience. However, it is not impossible. With the right strategies and a bit of perseverance, you can attract brands and establish yourself as a credible partner.
Here are the top 7 steps you can take to get brands to work with your social media agency, even if you have no experience:
1. Build a Strong Online Presence:
Before approaching brands, it's essential to establish a solid online presence for your agency.
Start by creating professional social media profiles for your agency on platforms like LinkedIn, Facebook, Instagram, and X [Twitter]. This could be even on the platform of your choice.
Showcase your expertise in social media marketing, share valuable content, and engage with your target audience.
“Optimize your social media profiles to boost search engine visibility and attract organic traffic. Use relevant keywords, user-friendly links, and engage with your audience” – The Traffic Talk Newsletter
2. Create a Portfolio:
Although you may not have previous client work to showcase, you can still create a portfolio to showcase your capabilities.
Develop mock campaigns or create social media strategies for hypothetical brands that align with your target market.
Consider offering free or discounted services to a few select brands in exchange for testimonials or case studies.
This will not only help you gain valuable experience but also provide social proof that can attract other brands.
Be transparent about your lack of experience, but emphasize your enthusiasm and dedication to delivering results.
“Brands are demanding more from their agency partners than ever before. With budgets in flux, agencies must add value by connecting their efforts directly with client needs. The right data technology can help agencies do that while expanding services quickly and efficiently” – Resonate’s Agency Cookbook
Collaborate with other agencies or freelancers who specialize in different areas. By leveraging their expertise and connections, you can offer comprehensive services to brands, even if you don't have all the necessary skills in-house.
5. Go Above and Beyond:
When you do get the opportunity to work with a brand, make sure you exceed their expectations.
Deliver exceptional results, communicate effectively, and provide excellent customer service. Happy clients are more likely to recommend your agency to others.
6. Leverage Influencer Marketing:
Partnering with influencers can be an effective way to attract brands to your agency.
Identify influencers who align with your target audience and collaborate with them on campaigns that showcase your social media skills.
The success of these campaigns can demonstrate your ability to drive engagement and reach.
Subscribe to industry newsletters, follow thought leaders on social media, and participate in relevant webinars or workshops. By staying ahead of the curve, you'll be able to offer brands fresh and innovative strategies.
“Growth isn’t going to happen overnight. Starting your own marketing agency will take time and require patience. You can do a lot to accelerate the growth of your business but, at the end of the day, it requires persistence and resilience” – Cloud Campaign
In conclusion, while it may be challenging to get brands to work with your social media agency without prior experience, it's still possible.
By building a strong online presence, creating a portfolio, offering free or discounted services, networking, going above and beyond for clients, leveraging influencer marketing, and staying up-to-date with industry trends, you can establish yourself as a credible partner and attract brands to work with your agency.
Remember that building relationships and delivering exceptional results are key to long-term success in this field.
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