Updated: Aug 24
Are You Aware Of These 10 Tips To Boost Your B2B Leads & Sales?:
Here are 10 tips based on different pro marketer's views, discoveries, or observations that have been debated and published across multiple platforms, including various reviews and case studies they've undertaken on various B2B businesses, to successfully boost B2B leads and sales:
1. On the LinkedIn network, build your business brand gradually - LinkedIn is mostly used by B2B audiences, leaders, business owners, and entrepreneurs. Making an appearance here can help you reach your target market and attract more attention, which is a special benefit for B2B businesses. [See the latest Stats And Insights On How Pandemic Transformed B2B Buying]
Sharing your B2B company's story, milestones, achievements, short product videos, testimonials, interviews, and other content will improve its profile and increase the possibility that targeted audiences will engage with it. [Here are the Global Social Media Trends that every business owner and marketer needs to know]
2. Make use of LinkedIn Ads Marketing - To generate leads and sales, use the LinkedIn Company Page, and explore LinkedIn Ads Marketing. Furthermore, as per the latest research, various marketing and sales professionals including the decision-makers of several businesses spend more time on the LinkedIn platform.
3. Lead Generating Online Tools - Snov. io, GetProspect. io, FindThatLead. com, Lusha. co, RocketReach. co, MailShake, Klenty, and WoodPecker are some of the tools to look at. You can read reviews of these tools before deciding to employ them for your company.
Snov. io, GetProspect. io, FindThatLead. com, and Lusha. co are some of the most popular. You may also try with ContactOut (Chrome Extension), which I had come across recently and its users are from a third of the Fortune 500 (like Microsoft, PwC, and Symantec) companies and businesses.
Check reviews about these tools on platforms like TrustPilot, G2 and Capterra that would help you. Discover more options here.
4. Facebook Ads Marketing -You should also look into Facebook Ads Marketing. This is the most popular and commonly used platform among entrepreneurs all around the world. On this platform, paid advertising tactics for B2B businesses to drive leads and sales are still crucial.
Retargeting is an important growth hack that can help you produce an extra 15% (on average) of leads and sales. On some occasions, such as Black Friday and Cyber Monday, the possibilities are larger.
5. Viral Marketing/Give Away Marketing, Newsletters, Content Marketing, and Blogs - Viral Marketing is an underappreciated technique that is rarely used or implemented, but it is one that may be tried and has worked for a few businesses in the past. As per the PrimoStats, a) 28% of B2B executives say industry newsletters are the most valuable content formats and sources for researching their B2B purchases, b) 39% of B2B executives say webinars are the most valuable content formats and sources for researching their B2B purchases, c) 49% of B2B content marketers said their organization outsources at least one content marketing activity, with large companies being the most likely to outsource.
B2B businesses can utilize blogs as part of a drip-based audience engagement strategy to generate leads and sales by providing targeted content that addresses the audience's pain points.
6. Affiliate Program: Adopt an affiliate or partner model, welcome affiliates, generate revenues through affiliate activities, and compensate with commissions per sale or lead based on the company's aims and objectives.
Regularly provide affiliates with creatives or marketing assets or content to help them drive traffic to your site. This method also helps your business save money on marketing and advertising.
7. Paid Ads: Paid advertisements are widely utilized to promote company branding on several social media sites. Running paid ad campaigns from time to time will resonate with the target audience and help to establish brand image positioning in the minds of prospects.
8. SEO -To drive organic traffic to a business website, SEO strategies are to be employed. SEO is regaining prominence in the post-pandemic period, and having an SEO-optimized website, pages, or blogs can help drive free or organic traffic. Make the most of it by hiring an SEO specialist or SEO tools that can assist you in the long run.
9. Customer Referral Program - Consider developing a client or customer referral program to build trust, loyalty, and brand recognition while also retaining customers through a reward system. Consumers are compensated for bringing in new customers, creating a win-win situation for business.
10. Influencer Marketing - Influencer marketing is a hot topic in the post-pandemic era, so give it a shot. You might consider hiring influencers (with B2B expertise), having a chat with them, describing your goals, and then implementing them into your business and marketing plans. This can be done once rather than on a regular basis or as per the results and engagement. There is always room for change.
Focus on every client and customer feedback or complaint as a value add-on to the above to help you take your business to the next level by fine-tuning your B2B product or service to enhance business performance and increase word-of-mouth.
I hope that these tips, suggestions, or ideas will help you increase your business leads and sales through consistent work and by trial-and-error methods until you find your winning marketing mix that drives the maximum business revenue.
All the best...
By the way, if you are interested, you may access: 27 Result Driven Marketing Factors To Boost Conversions
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