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Is email marketing worth it to drive traffic for a website?


Is email marketing worth it to drive traffic to a website?:

The short answer is Yes. Email marketing can be an effective way to drive traffic to your website. If done correctly, email marketing campaigns can increase traffic to your website and lead to more conversions. Share of online users comfortable with accessing their emails: 73% [Statista]


Here are a few things you should keep in mind when creating an email marketing campaign:

1. Have a clear call to action:

Your email campaign should include a clear call to action that tells recipients what they should do next after reading the email. This could be directing them to a particular webpage or offering them a discount code or any other based on your objective.


2. Use strong subject lines:

The subject line of your email is one of the most important parts of the campaign and can determine whether or not the recipient opens the email. It should be compelling and relevant to the content of the email. [Here is one such AI-powered tool that writes engaging headlines for you!]


3. Personalize emails whenever possible:

Personalizing your emails by including the recipient's name will make them more likely to open the message and click through to your site.

Marketing e-mail click-through-rate (CTR): 2.6%. Marketing e-mail click-to-open rate (CTOR): 14.1% [Statista]

4. Use relevant images and graphics:

Images and graphics can help boost open rates and improve engagement with your campaign. Make sure they are relevant to the content of your email and that they fit within any size restrictions you have set.


5. Mobile-friendly website:

Make your website or blog mobile-friendly. Mobile share of e-mail opens: 36.6% [Statista]. Share of Mobile Web Traffic originating from Devices: Android (70.74%) and Apple iOS (28.54) [Digital Trends 2022 by Hootsuite]

Pro-Tip: As you continue to engage your email subscribers with high-quality content that either entertains, educates, or empowers them, as well as by providing them with free resources that will benefit them, the results will get better. This includes increased email open rates and higher CTRs.


All the best...


By the way, if you are interested, you may access – 17 Different Strategies To Drive Traffic To Website (or Blog).


P.S: If you think this blog post will benefit you or others in your network/community, please share it, so that those in need can benefit from your tiny efforts! Also, don’t forget to see other value-packed blog posts from this blog that might help you/your business.

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