What do Marketing Companies do? - [All you need to know]
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What do Marketing Companies do?:
Marketing companies do play a crucial role in helping businesses promote their products or services to their target audience.
These companies specialize in developing and implementing marketing strategies, campaigns, and tactics that help businesses reach their marketing goals.
By industry niche and type of business, marketing companies have different tasks or assignments.
“We’re going to move into a territory where automation, machine learning, and artificial intelligence will prevail over the rest, seeking maximum personalization in ads.” - Elena Ferreras, Wink [Channable Email]
But, What do Marketing Companies do actually?:
The roles and activities of marketing companies are vast and varied, and can include the following:
1. Market Research and Analysis:
Marketing companies conduct market research to gather information about the target market, consumer preferences, industry marketing trends, and competitors.
This helps businesses make informed decisions about their marketing strategy and campaign.
According to recent research, 73% of customers expect companies to understand their unique needs and expectations” – Salesforce Research [State of Marketing, 8th Edition, 2022]
2. Branding:
Marketing companies help businesses establish a strong brand identity and brand positioning by developing a brand strategy, logo, tagline, and messaging that resonate with their target audience.
“Globally, corporate branding and market research were ranked top, with 82% and 84% of marketers respectively citing these as having significant impact” - LinkedIn’s 8th Annual Technology Buying and Marketing Research Report
3. Content Creation:
Marketing companies create various types of content, such as blog posts, social media posts, videos, infographics, and whitepapers, that engage and educate the target audience about the business's products or services.
“Valuable content is at the heart of inbound marketing. It’s how you turn the principles of inbound into real-world engaging, informative, and delightful content that gets to your audience through organic means” – SmartBug and rockcontent [Report for 2023]
4. Advertising:
Marketing companies develop and execute advertising campaigns across various channels such as TV, radio, print, online, and social media to reach a wider audience and generate leads and sales.
5. Search Engine Optimization (SEO):
Marketing companies optimize websites for search engines to improve their ranking on search engine results pages (SERPs).
This helps businesses attract more organic traffic [free traffic or non-paid traffic] to their websites and generate leads.
6. Social Media Marketing:
Marketing companies create social media campaigns that help businesses engage with their target audience on platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Do you know? - “63% of consumers say companies need to do a better job of listening to feedback” – Qualtrics [Global Consumer Trends 2023, US]
7. Email marketing:
Marketing companies create email marketing campaigns that help businesses nurture leads and build relationships with their customers through personalized content and offers.
8. Analytics and reporting:
Last but not least, marketing companies use analytics tools to measure the performance of marketing campaigns and provide insights that help businesses optimize their marketing strategy for better results.
Marketing activity shifts over the past 12 months:
In summary, marketing companies do play a crucial role in helping businesses develop and implement effective marketing strategies that drive growth and revenue.
By leveraging their expertise in market research, branding, content creation, advertising, SEO, social media, email marketing, and analytics, these companies help businesses reach their target audience and achieve their marketing goals.
Here's related information that you may find helpful – How To Find The Most Suitable Digital Marketing Agency?
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