What does SEO Specialist do? - [SEO Specialist Duties]

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What does SEO Specialist do?:

An SEO specialist does activities that aim at optimizing a website, content, and other external aspects like off-page SEO to make the business website visible and rank higher in search engine results.

This often involves a range of activities or services, including content audits, keyword research, content creation, link building, and more.

Of course, the type of service sought from SEO specialists varies based on an individual's or business context's, needs, and goals.

Let's dig deeper to provide you with more information.

Do you know? - “Google advises businesses to be wary of SEO specialists who claim to offer services that deliver guaranteed SEO results” – Semrush

SEO Specialist Duties:

The ultimate goal for an SEO specialist is to increase organic traffic to a website by improving its visibility and ranking in search engine results pages (SERPs).

They use a variety of techniques to achieve this, such as optimizing website content, researching keywords, and building links, which are considered to be very crucial.

Out of which, one of the most important tasks for an SEO specialist is researching keywords based on business industry niche.

This involves finding the most relevant and popular keywords related to the business website and its content and then incorporating them into the website's content and meta tags. This helps the website appear higher in relevant search results.

Content creation is the second most important task for SEO specialists. They create content that is compelling, engaging, and optimized for search engines.

This includes blog posts, webpages, and other forms of content that can help boost the website's ranking.

You should be aware that Google's Helpful Content Update (HCU) places a strong emphasis on rewarding websites with people-first content that is written more for the benefit of readers or visitors than for search engines.

“Admittedly, content creation is a time-consuming piece of the puzzle in the SEO routine. And AI is where the SEO industry is headed. Now, AI content generation tools can be valuable assistants but they hardly substitute human experts” – Sitechecker

Link building is the third most important task for SEO specialists. They build links between websites to increase their visibility and rankings in search engine results.

This involves researching other websites related to the business website in question, creating strategic link-building campaigns, building partnerships, and increasing outreach efforts, including monitoring the performance of those campaigns.

Types of SEO Services:

Below are the various types of SEO services you can get from SEO specialists. In other words, the SEO specialist duties are well summarized, as shown below.

They also timely monitor and analyze the performance of their strategies.

This helps them identify aspects that are working well and those that need to be improved. It also helps them stay ahead of the competition by adjusting their strategies accordingly.

Having them on board is always a smart choice for medium- and large-scale firms because they are knowledgeable about SEO trends, techniques, and resources, including exposure to similar industries.

That being said, SEO isn't a "quick fix" for ranking; it's an ongoing process that requires constant effort and monitoring.

In conclusion, the role of an SEO specialist is pivotal in optimizing a website's visibility and performance in search engine results.

Their expertise is essential in navigating the ever-evolving landscape of search engine algorithms and ensuring that websites rank competitively, ultimately contributing to the success of digital marketing efforts.

Here's related information that you may find helpful - Pros and Cons of In-house vs Agency SEO Work

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