What does SEO Specialist do? - [SEO Specialist Duties]:
An SEO specialist does activities that aim at optimizing a website, content, and other external aspects like off-page SEO to make the business website visible and rank higher in search engine results.
This often involves a range of activities or services, including content audit, keyword research, content creation, link building, and more.
Of course, the type of service sought from SEO specialists varies based on individual or business's context needs and goals.
“For enterprise brands, achieving a comprehensive level of SEO reporting will be vital to elevate SEO strategies from a reactive to a proactive approach by enabling marketers to test, iterate, and pivot, as needed, based on data-driven insights” - Patrick Reinhart, VP of Services & Thought Leadership at Conductor
What does an SEO specialist do? - SEO Specialist Duties:
The ultimate goal for an SEO specialist is to increase organic traffic to a website by improving its visibility and ranking in search engine results pages [SERPs].
They use a variety of techniques to achieve this, such as optimizing website content, researching keywords, and building links which are considered to be very crucial.
Out of which, one of the most important tasks for an SEO specialist is researching keywords based on business industry niche.
This involves finding the most relevant and popular keywords related to the business website and its content and then incorporating them into the website's content and meta tags. This helps the website appear higher in relevant search results.
Content creation is the second most important task for SEO specialists. They create content that is compelling, engaging, and optimized for search engines.
This includes blog posts, webpages, and other forms of content that can help boost the website's ranking.
You should be aware that Google's Helpful Algorithm Content Update places a strong emphasis on rewarding websites with people-first content that is written more for the benefit of readers or visitors than for search engines.
“Admittedly, content creation is a time-consuming piece of the puzzle in the SEO routine. And AI is where the SEO industry is headed. Now, AI content generation tools can be valuable assistants but they hardly substitute human experts” – Sitechecker
Link building is the third most important task for SEO specialists. They build links between websites to increase their visibility and rankings in search engine results.
This involves researching other websites related to the business website in question, creating strategic link-building campaigns, building partnerships, and increasing outreach efforts including monitoring the performance of those campaigns.
Types of SEO Services:
Below are the various types of SEO services you can get from SEO specialists. In other words, the SEO specialist duties are well summarized as shown below.
SEO specialists timely monitor and analyze the performance of their strategies. This helps them identify aspects that are working well and those that need to be improved. It also helps them to make the business stay ahead of the competition by adjusting their strategies accordingly.
Having them on board is always a smart choice for medium and large-scale firms because they are knowledgeable about SEO trends, techniques, and resources including exposure to similar industries.
Overall, an SEO specialist is responsible for optimizing websites to make them appear higher on search engine results pages by working on various tasks or aspects as mentioned above.
That being said, SEO isn't a "quick fix" for ranking; it's an ongoing process that requires constant effort and monitoring.
Here's related information that you may find helpful - Pros and Cons of In-house vs Agency SEO Work
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