How can small businesses compete with larger competitors in terms of SEO?
How can small businesses compete with larger competitors in terms of SEO?
Small Businesses Competition with Larger Competitors for SEO Benefits:
Here are the various ways and methods small businesses can compete with larger competitors in terms of SEO or gain SEO benefits significantly:
1. Emphasize local search optimization to target specific towns or regions, increasing the likelihood of success in search engines. Focus on website CRO to the fullest extent.
2. Use long-tail keyword strategies to target more specific and less competitive keywords, giving smaller enterprises an advantage over larger competitors.
“Small businesses should generally spend between 7% and 12% of their gross revenue on marketing. How much of that should be spent on SEO depends on your current rankings, how vital a channel SEO is for customer acquisition and myriad other factors” – Search Engine Land
3. Publish high-quality original content regularly to establish business or company as a content authority, which can also help with SEO and set it apart from competitors.
4. Focus on business strengths, emphasize unique offerings, develop personalized approaches, explore customization possibilities, render quality service, and prioritize customer support.
5. Leverage Google Business Profile reviews, Yelp reviews, local networking, sponsoring local events (social causes), and local media publications to take full advantage of location and community connections. Explore incentive mechanisms for user reviews.
6. Establish a solid digital presence, especially on social media, test marketing trends, build a strong reputation, and make improvements based on customer feedback to compete with big players.
“Four in five (82%) small businesses agree that using multiple marketing channels in their campaigns typically leads to better results. In fact, nearly two-thirds (62%) regularly or always use more than one marketing channel in their campaigns” - The Current State of SMB Marketing Report by Constant Contact
7. Utilize local or regional niche influencers to expand audience reach and enhance positive word-of-mouth marketing.
8. Review search performance data monthly or at least quarterly to analyze results, address gaps, and make necessary improvements to stay competitive.
9. Build an email list and nurture it with valuable content regularly that either educates, inspires, or engages the business's target audience, benefiting in the long run.
10. Make every effort to collaborate with local businesses (within a niche, but not so related) for mutual benefits, like referrals, that would help to expand the audience base and service network.
11. Focus on content distribution and repurposing strategies to boost content reach, visibility, and engagement.
“56% of small business owners who use AI to repurpose content save 1-5 hours a week” – Adobe Express
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