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Is SEO Worth the Money? - [Discover the Truth]

Updated: Jan 16

Is SEO worth the money
Photo by Kampus Production [Pexels]

Is SEO Worth the Money?:

Yes, SEO is worth the money. In fact, this is the age-old question that many business owners have pondered.

Let me tell you, as someone who knows digital marketing in and out through research that, SEO is absolutely worth the investment.

Do you know - “Fully 61% of B2B decision-makers start the buying process with a Web search, whereas a whopping 87% of retail shoppers do the same—vastly exceeding other channels, including display and social media” MarketingProfs

How SEO is Worth the Money?

First and foremost, let's talk about what SEO actually is. Search Engine Optimization (SEO) is the process of optimizing your website so that it ranks higher on search engine results pages (SERPs) for specific keywords or phrases.

The higher your website ranks, the more visible it is to potential customers and the more likely they are to click through to your site. In other words, organic traffic to your site increases.

Now, you might be thinking - 'can't I just use paid advertising to get my website to show up at the top of search results?'

And while yes, paid advertising (such as Google Ads which is also popular) can be effective in driving traffic to your site, it's important to remember that those results will disappear as soon as you stop paying for them!

With SEO, however, the results are more long-lasting and sustainable. Here is an illustration to help you understand even more clearly:

SEO vs PPC Ads [Google Ads]

Additionally, SEO can help you build credibility and trust with both search engines and potential customers.

When your website appears at the top of search results for a particular keyword or phrase, people are more likely to view your site as an authority on that topic.

This can help increase brand awareness and ultimately lead to increased conversions.

Want to blow up more? Here are 50 A/B Testing on Website to Maximize Conversions [from the same traffic with examples].

“59% of enterprise businesses have a dedicated SEO team, underlying business leaders’ prioritization of organic marketing resources as brands’ digital presence continues to take center stage” Conductor

But let's get to the meat of the matter - how much does SEO actually cost? Well, it really depends on your specific needs and goals.

The cost of SEO can vary widely depending on factors such as the size of your website, the competitiveness of your industry, and the level of optimization required.

which element of SEO is typically outsourced to SEO agencies or SEO freelancers
Image Source - The State of Technical SEO Report 2023 from Aira & Women in Tech SEO.

Some companies may charge a few hundred dollars per month for basic SEO services [$500 - $1500 USD average], while others may charge several thousand dollars per month for more comprehensive services [$ 3500 - $8,000 USD average].

Of course, these charges vary geographically depending on the market and the level of competition.

“Though it’s time-consuming, SEO work requires a relatively low financial investment, especially when compared to strategies like paid ads, events, and out-of-home ads” – HubSpot’s 2023 State of Marketing Report

However, it's important to remember that investing in quality SEO services is an investment in your business's success.

While it may seem like a significant expense upfront, the long-term benefits of higher search engine rankings and increased traffic can far outweigh the cost.

“For SEO, test a budget increase for 6 months. Commit to a grace period no matter what happens. 6 months is a good time frame because it allows you to hit at least one Core Algorithm Update and see if it gives you a boost based on the work you did with more budget” Kevin Indig, SEO expert

In conclusion, SEO is absolutely worth the money if you're looking to increase visibility, build credibility, and drive traffic to your website.

Just be sure to do your research and choose a reputable SEO agency or company that can provide quality services tailored to your specific needs and goals.

Here's related information that might be useful to you – Does web hosting affect SEO?

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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