How To Recover SEO Rankings?:
Recovering SEO rankings can be a challenging task, especially if you're not sure where to start. However, there are some basic steps you can take to improve your rankings and get your website back on track.
Recover SEO rankings:
Here are 5 proven tips to help you recover SEO rankings:
1. Conduct a website audit:
Start by conducting a thorough website audit to identify any issues that might be hindering your SEO efforts. This could include broken links, duplicate content, slow-loading pages, or other technical SEO issues that need to be addressed.
You can benefit from the Ahrefs Webmasters Tool, which is free and can assist you with website audit findings on a weekly or monthly basis as per the schedule you set that happens automatically shared through mail reports.
“Auditing the content on our site will always be a best practice, and it’s a great process to go through as you can uncover a lot of hidden gems while also identifying what other content updates, optimizations, or net new creations the site could benefit from” – Search Engine Journal
2. Focus on your content:
Content is king when it comes to SEO, so make sure your website has high-quality, relevant, and unique content that is optimized also for search engines.
“Developing quality content around a very specific topic may help you attract a more committed and loyal following, who relies on you to regularly deliver the content they’re seeking” – Google for Creators
3. Build high-quality backlinks:
Backlinks are an important ranking factor for search engines, so make sure you're building high-quality links from reputable websites.
“Articles with “Mistakes To Avoid” titles and Guides get the most shares. How To and Comparison articles attract the most backlinks” - The State of Content Marketing 2023 Global Report by Semrush
4. Optimize your website for mobile:
With more and more people accessing the web on their mobile devices, it's essential that your website is mobile-friendly. Make sure your site is optimized for mobile devices, with responsive design and fast-loading pages.
As per the Digital 2023 Global Overview Report by Meltwater and We Are Social, the share of web traffic by devices is as follows: mobile phones (59%), laptops and desktop computers (38.99%), and tablets (1.98%).
Google uses mobile-first indexing. That means it “predominantly uses the mobile version of the content for indexing and ranking.” So any time Google indexes and ranks your content, it prioritizes the mobile version of your site” - Semrush
5. Monitor your progress:
Finally, keep a close eye on your SEO rankings and monitor your progress over time.
Use Google’s free tools like Google Analytics and Google Search Console to track your traffic and keyword rankings, and make adjustments as needed to stay on top of the latest SEO trends and best practices.
Each website owner including the content owner can track, edit, improve, update existing content, or create new content using the insights from these tools that helps to increase rankings in the search engine result pages (SERPs).
"Regardless of your industry, company, and product or service, marketing isn’t a set-it-and-forget-it practice. It’s constantly evolving, which means you need to constantly monitor, evaluate, optimize, and tweak where needed" - SmartBug and rockcontent [Report for 2023]
Pro-Tip: Ensure that your content is written primarily with the user's [readers'] needs in mind rather than for the sake of search engines. According to Google's Helpful Content Update Algorithm, people-first content strategies are highly rewarded.
“By updating your content on a regular basis, you can improve your on-site experience for your users, keep competitors from encroaching on your rankings and traffic, and also optimize your site more efficiently by making the most of ranking signals that you’ve already earned” – Wix SEO Hub’s Resource Post
Overall, recovering SEO rankings requires a holistic approach that involves optimizing your website for search engines, creating high-quality content, building backlinks, and monitoring your progress over time.
By following these tips consistently, and staying up-to-date with the latest SEO trends and best practices, you can improve your rankings and drive more traffic to your website.
Here's related information that you may find helpful – Page Speed Ranking Factor To Improve SEO Rankings
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