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What is a Technical SEO audit? - [SEO Tech Audit]


What is a Technical SEO audit? - [SEO Tech Audit]:

A technical SEO audit is a comprehensive evaluation of your website’s technical elements that impact your website’s search engine rankings. It ensures that your website is optimized correctly for search engine crawlers so that it can be easily found and indexed by search engines. Therefore, Technical SEO importance should never be disregarded.


SEO Tech Audit - [Technical SEO Audit]:

Technical SEO auditing is a key step in optimizing your website for search engine visibility and traffic. When done effectively, it can help you identify and address any issues that may be hindering your website's performance.

“Good SEO does not equal perfectly optimized websites. Good SEO equals business goals: it's a powerful tool to achieve them. So here’s the truth about technical SEO I strongly believe in: [Some things don’t need to be fixed. Others need proper prioritization]” - Kristina Azarenko, Technical SEO Expert, Marketing Syrup

How to do Technical SEO Auditing effectively?

1. Assess the website's current structure:

The first step in any successful technical SEO audit is to assess your website's current architecture and structure.


This includes taking inventory of all the pages on your website, making sure your content is properly organized and structured, and ensuring that your internal linking structure is optimized for search engine crawlers.


Identify pages that need to be crawled, indexed, and ranked. You'll also want to make sure that you have proper redirects for any URLs that have been changed or eliminated. Also, identify and fix any broken links.


2. Website speed and performance:

Next, you'll want to check your website's speed and performance. Make sure that your pages are loading quickly and efficiently, and that there are no unnecessary delays or errors that could be hindering your website's visibility.


Make sure to check Core Web Vitals too. You should also verify that all of the code on your website is up-to-date and valid.

“According to a study of 12 million Google results, the average speed for top 10 results is 1.65 seconds” – SEO for the Rest of Us

3. Mobile-friendly website:

You'll also want to check the mobile-friendliness of your website. Mobile optimization is increasingly important as more users access the web from their phones and tablets.

“People are now migrating from PCs to smartphones and more than 50% of search queries come from mobile devices” - Adobe Accelerator eBook Series

Make sure that your website looks great on all devices, that it's optimized for both landscape and portrait orientation, and that there are no compatibility issues with different browsers or operating systems.


SEO Technical Audit Checklist:

Checklist for Technical SEO:

4. Tracking and Analytics:

You'll want to make sure that you have set up all of the necessary tracking and analytics tools, such as Google Analytics and Google Search Console. You can also take advantage of Ahrefs Webmasters Tools [available for free to connect with your website or blog].


These tools will give you invaluable insights into how users are interacting with your website including helping you identify potential issues and opportunities for improvement.


5. Regular Technical SEO Audit:

It’s important to regularly audit your website [at least quarterly] for any Technical SEO issues that may have arisen since your last audit.


By doing this, you can stay on top of any potential problems, and ensure that your website remains optimized for search engines.


Overall, a Technical SEO audit is essential for ensuring your website’s visibility and search engine rankings. By conducting regular Technical SEO audits, you can ensure that your website is properly optimized and is able to reach its full potential for success.


Here's an information that might be useful to you – Does embedding YouTube videos to content help SEO?


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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