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What is a Technical SEO Audit? - [SEO Tech Audit]

Updated: Mar 28


what is a technical SEO audit - [technical SEO best practices] - [seo technical audit]
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What is a Technical SEO Audit?:

A technical SEO audit is a comprehensive evaluation of your website’s technical elements that impact your website’s search engine rankings.


It ensures that your website is optimized correctly for search engine crawlers so that it can be easily found and indexed by search engines. Therefore, technical SEO importance should never be disregarded.


To give you more information, let's go deeper. Also, don't forget to read the FAQs at the end.


SEO Tech Audit - [Technical SEO Audit]:

Technical SEO auditing is a key step in optimizing your website for search engine visibility and traffic.


When done effectively, it can help you identify and address any issues that may be hindering your website's performance.

“Good SEO does not equal perfectly optimized websites. Good SEO equals business goals: it's a powerful tool to achieve them. So here’s the truth about technical SEO I strongly believe in: [Some things don’t need to be fixed. Others need proper prioritization]” - Kristina Azarenko, Technical SEO Expert, Marketing Syrup

How to do Technical SEO Auditing Effectively?:


1. Assess Website's Current Structure:

The first step in any successful technical SEO audit is to assess your website's current architecture and structure.


This includes taking inventory of all the pages on your website, making sure your content is properly organized and structured, and ensuring that your internal linking structure is optimized for search engine crawlers.


Identify pages that need to be crawled, indexed, and ranked. You'll also want to make sure that you have proper redirects for any URLs that have been changed or eliminated. Also, identify and fix any broken links.


2. Website Speed and Performance:

Next, you'll want to check your website's speed and performance. Make sure that your pages are loading quickly and efficiently and that there are no unnecessary delays or errors that could be hindering your website's visibility.


Make sure to check Core Web Vitals too. You should also verify that all of the code on your website is up-to-date and valid.

“Users and search engines like pages that load quickly. Slow-loading pages frustrate users. And if a website loads faster, search engines can crawl it faster” Semrush

3. Mobile-Friendly Website:

You'll also want to check the mobile-friendliness of your website. Mobile optimization is increasingly important as more users access the web from their phones and tablets.

“People are now migrating from PCs to smartphones and more than 50% of search queries come from mobile devices” - Adobe Accelerator eBook Series

Make sure that your website looks great on all devices, that it's optimized for both landscape and portrait orientations, and that there are no compatibility issues with different browsers or operating systems.


SEO Technical Audit Checklist:

Checklist for technical SEO:



4. Tracking and Analytics:

You'll want to make sure that you have set up all of the necessary tracking and analytics tools, such as Google Analytics and Google Search Console.


You can also take advantage of Ahrefs Webmasters Tools (available for free)] to connect with your website or blog.


These tools will give you invaluable insights into how users are interacting with your website, including helping you identify potential issues and opportunities for improvement.


5. Regular Technical SEO Audit:

It’s important to regularly audit your website, at least quarterly for any technical SEO issues that may have arisen since your last audit.


By doing this, you can stay on top of any potential problems and ensure that your website remains optimized for search engines.


Technical SEO Issues:

Here are the 15 most common technical SEO issues as studied by Ahrefs:


15 most common Technical SEO issues - [technical seo audit issues]

Overall, a technical SEO audit is essential for ensuring your website’s visibility and search engine rankings.


By conducting regular technical SEO audits, you can ensure that your website is properly optimized and is able to reach its full potential for success.


Here's an information that might be useful to you – Does Embedding YouTube Videos To Content Help SEO?


FAQs:

Benefits of Technical SEO:

Here are the various benefits of technical SEO:

  1. Improved website speed and performance.

  2. Enhanced user experience (UX) and usability.

  3. Higher search engine rankings.

  4. Increased organic traffic.

  5. Better crawlability and indexation by search engines.

  6. Enhances the display of rich snippets in search engine listings.


Benefits of SEO:

Here are the various benefits of SEO:

  1. Increased website visibility and brand awareness.

  2. Higher search engine rankings.

  3. Enhanced user experience and usability.

  4. Improved website traffic and quality lead generation.

  5. Better return on investment (ROI) compared to traditional advertising.

  6. Positions the website ahead of competitors in search results.

  7. Enhances visibility on mobile devices, catering to mobile users.

  8. Boosts visibility for local businesses through local SEO strategies.

  9. Builds trust and credibility with users and search engines.

  10. Targets relevant audiences, increasing conversion potential.


Keep in mind that the benefits of search engine optimization expand and grow with time, though seeing results can take time.


Technical SEO Workflow:



Technical SEO Best Practices:

Here are the various technical SEO best practices that you need to be aware of:


1. Site Speed Optimization: Compress images, leverage browser caching, and minimize code for faster loading times.


2. Image Alt Text: Include descriptive alt text for images to aid search engines in understanding the content.


3. Internal Linking: Establish a logical and well-organized internal linking structure for easier navigation.


4. Fix Crawl Errors: Regularly monitor and address crawl errors reported by search engine tools.


5. Mobile-Friendly Design: Ensure responsive design and mobile optimization for a seamless user experience.


6. XML Sitemap: Create and submit XML sitemaps to aid search engine crawling and indexing.


7. Robots.txt File: Use a well-configured robots.txt file to guide search engine crawlers.


8. Canonical Tags: Implement canonical tags to prevent duplicate content issues.


9. HTTPS Implementation: Secure the website with HTTPS to enhance user trust and satisfy search engine preferences.


10. Structured Data Markup: Utilize structured data markup for rich snippets and improved search results.


11. Optimized URL Structure: Create clean and descriptive URLs for better user understanding and search engine ranking.


12. Header Tags Optimization: Properly structure content using header tags (H1, H2, etc.) for clarity and SEO.


13. Mobile Page Speed: Optimize page speed specifically for mobile devices for a smooth mobile experience.


14. Content Accessibility: Ensure content is accessible and indexable by search engines for comprehensive visibility.


15. Local SEO Optimization: Implement local SEO best practices, including accurate business information and local citations.

"technical SEO lays the groundwork for other efforts like content creation and link building to be successful” Search Engine Land

Why is Technical SEO Important?:

Technical SEO is important because it ensures that search engines can crawl, index, and interpret your website effectively, leading to improved visibility, higher rankings, and a better user experience.


Technical SEO Basics:

Technical SEO basics overall involve optimizing your website's infrastructure to make it easier for search engines to crawl and index, ultimately leading to improved search engine visibility.


4 Pillars of SEO:

Here are the 4 pillars of SEO:

  1. On-page SEO (involving extensive keyword research, satisfying search intent, and creating the highest possible content quality).

  2. Off-page SEO (acquiring natural and quality backlinks and social media sharing).

  3. Technical SEO.

  4. Content marketing (including extensive content distribution and content repurposing).


Importance of Technical SEO:

Technical SEO is important because it ensures that search engines can effectively crawl, index, and understand your website, leading to improved visibility and higher rankings in search results.


Technical SEO Still Matters and it is the foundation of open web
Image Content Source - via Search Engine Journal

What does Technical SEO include?:

Technical SEO includes optimizing website infrastructure and elements to improve search engine crawling, indexing, and overall visibility.


This involves aspects such as site speed, mobile-friendliness, site architecture, and structured data markup.


Is SEO a Technical Skill?:

Yes, SEO requires technical skills to optimize websites for search engines.

“Content quality and technical SEO go hand in hand. Optimize website performance on desktop and mobile to improve the experience for visitors and make it easy for Google to index your pages” HubSpot

Benefits of SEO Audit:

Here are the major benefits of an SEO audit:

  1. Identifies technical issues hindering search performance.

  2. Reveals opportunities for on-page and off-page optimization.

  3. Improves the website user experience.

  4. Offers actionable recommendations for SEO improvement.

  5. Identifies areas for improvement to maximize return on investment (ROI) in SEO efforts.

  6. Ensures mobile responsiveness for an improved mobile user experience.

  7. Verifies adherence to search engine guidelines and best practices.

  8. Enhances overall search engine visibility.


What is SEO Audit?;

An SEO audit is a comprehensive examination of a website's performance regarding search engine optimization (SEO).


It involves analyzing factors such as on-page and off-page elements, technical aspects, and content quality to identify areas for improvement and optimize the site's visibility in search engine results.


SEO Technical Audit Checklist:

An SEO technical audit checklist (at a minimum aspects) you can take advantage of:


1. Website Structure and Indexability:

  • Check for XML sitemap presence and accuracy.

  • Verify robots.txt file for any exclusions or errors.

  • Ensure website pages are accessible to search engines and not blocked by robots.txt or meta robots tags.

  • Confirm the proper implementation of canonical tags to avoid duplicate content issues.


2. Site Speed and Performance:

  • Analyze page load times using tools like Google PageSpeed Insights or GTmetrix.

  • Optimize images and other media files for faster loading.

  • Minify CSS and JavaScript files to reduce file sizes.

  • Leverage browser caching and enable compression to improve website speed.


3. Mobile-Friendliness:

  • Test website responsiveness across various devices.

  • Ensure elements such as text, images, and buttons are properly sized and spaced for mobile users.

  • Check for mobile usability issues in Google Search Console (GSC).


4. On-Page SEO:

  • Review title tags and meta descriptions for relevance and keyword optimization.

  • Analyze heading tags (H1, H2, etc.) for proper hierarchy and keyword usage.

  • Check for keyword optimization in page content, URLs, and image alt attributes.

  • Ensure proper internal linking structure for navigation and SEO purposes.

  • Evaluate schema markup implementation for rich snippets and structured data.


5. Content Quality and Freshness:


6. Backlink Profile:

  • Analyze backlink profiles using tools like Ahrefs, Semrush, or Moz.

  • Identify and disavow toxic or spammy backlinks. Be double-sure before doing it.

  • Monitor anchor text diversity and relevance.


7. Technical SEO:

  • Validate HTML and CSS for W3C compliance.

  • Check for broken links and redirect chains.

  • Analyze website structure and URL hierarchy for logical organization.

  • Ensure proper implementation of the HTTPS protocol for secure browsing.

  • Verify website crawlability and indexability using the Google Search Console (GSC).


8. Local SEO (if applicable):

  • Optimize Google Business Profile listing for accuracy and completeness.

  • Ensure consistent NAP (Name, Address, Phone Number) information across all online platforms.


9. Analytics and Tracking:

  • Confirm the proper installation of Google Analytics (GA4) and Google Tag Manager (GTM).

  • Set up goal tracking and event tracking to monitor user interactions.

  • Review data accuracy and integrity in analytics reports.


10. Security:

  • Ensure website security measures are in place, such as SSL certificates and firewalls.

  • Regularly update CMS and plugins to fix security vulnerabilities.

  • Monitor for malware and other security threats.


By following this SEO technical audit checklist, you can identify and address issues affecting your website's search engine visibility and performance.


Keep in mind that there may be numerous issues, but it's important to prioritize those that are pertinent to your website's specific needs. From a technical standpoint, it's not feasible to resolve all technical SEO issues entirely.

“Making technical SEO a top priority—and monitoring the technical performance of your site in real-time—is the only way to consistently rank high in SERPs” Conductor

SEO Audit Cost:

The cost of an SEO audit can range from $1000 to $25,000 in the US, depending on the type of audit, the scope of work, and the size of the website.


It's also important to note that the price varies across different regions of the world and is generally expensive, as well as the expertise of the SEO agency or freelancer conducting the audit.


Free Technical SEO Audit:

Generally, it is unusual to obtain a free technical SEO audit, as it involves a comprehensive analysis that relies on expensive SEO tools.


While there are exceptions, such as some providers offering free audits to attract clients, these instances are rare and may be found on platforms like X (Twitter) social media.


SEO Audit Score:

The SEO audit score is a numerical or qualitative assessment that evaluates the overall health and effectiveness of a website's SEO efforts.


How to do a Technical SEO Audit?:

Here is how to do a technical SEO audit, in short:

  1. Crawl the website using a tool like Screaming Frog or Lumar (earlier DeepCrawl) to identify technical issues.

  2. Check for indexing and crawlability problems.

  3. Assess site speed, mobile-friendliness, and site structure.

  4. Review on-page elements such as title tags, meta descriptions, and heading tags.

  5. Analyze the website's XML sitemap and robots.txt file.

  6. Identify and fix any broken links and 404 errors.

  7. Ensure proper implementation of structured data and schema markup.

  8. Validate the HTTPS implementation and security protocols.


What is included in an SEO Audit?:

The following aspects are generally included in an SEO audit:

  1. On-page SEO analysis (meta tags, headings, content structure, and content depth).

  2. Technical SEO assessment (crawlability, indexing, site structure, navigation, and site speed).

  3. Off-page SEO evaluation (backlink profile, domain authority).

  4. Keyword analysis and relevance.

  5. User experience (UX) and mobile-friendliness review.

  6. Site security.


It is recommended to conduct a website technical SEO audit for large content and e-commerce websites at least once a month. For smaller websites or those with less content, conducting an audit once every two months would suffice.


Technical Skills for SEO:

Technical Skills for SEO:

  1. Proficiency in HTML, CSS, and JavaScript.

  2. Knowledge of website architecture and server-side basics.

  3. Understanding of structured data and schema markup.

  4. Competence in using SEO tools and analytics platforms.

  5. Ability to diagnose and fix technical SEO issues.


How long does an SEO audit take?:

The duration of an SEO audit can vary depending on the size and complexity of the website, but typically it takes anywhere from a few days (say, around 5-7 days) to a few weeks (around 2-4 weeks).

“Traffic drops can stem from various factors, such as technical SEO issues or changes in Google's algorithms. It's crucial to perform a comprehensive audit of your site to identify any areas that could be improved. Regularly monitoring your site’s performance in Search Console is important for spotting traffic trends and addressing potential problems” Google

What is SEO Audit Tool?:

An SEO audit tool is software or an online platform that assesses a website's performance, identifies issues affecting its search engine visibility, and provides recommendations for improvement.


Need for Technical SEO Audit Report:

A technical SEO audit report is needed for identifying and addressing website issues that may impact search engine rankings, user experience, and overall site performance.


Here's related information that you may also find helpful – Do SEO keywords need to be exact? [Know right now].


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