Updated: Mar 25
Is SEO still Relevant?:
As per the Digital 2023 Global Overview Report by Meltwater and We Are Social, 81.8% of internet users aged 16 to 64 use search engines or web portals.
In fact, it's more important for businesses to understand and invest in search engine optimization (SEO) if they want to stay competitive and be seen by potential customers.
“SEO is still alive because people are still using search engines with organic results that you can influence with SEO. It’s just harder. It just means you need to pick your battles more wisely and keep your finger on the pulse to understand what does and doesn’t work going forward” – Joshua Hardwick, Ahrefs.
As you know, SEO is the practice of optimizing your website content and structure to make it easier for search engines to understand and rank your website in search engine results.
This can include optimizing the titles, meta descriptions, headings, images, URLs, content, and more.
By optimizing your website for SEO, you can make it easier for potential customers to find your business when they are searching for the products or services you offer.
“SEO drives 1,000%+ more traffic than organic social media” — BrightEdge
Total Web Traffic Referred by Search Engines:
According to the most recent report, Google [92.21%], Bing [3.42%], and Yahoo [1.23%] continue to hold the majority of the search engine market share.
SEO can be a complex process, but it is essential for any business that wants to be successful online. It can help you to increase organic traffic to your website, improve your online reputation, and get more leads and sales.
You should also remember that SEO isn't just about getting better rankings though; it's about making sure that the content on your website is relevant to your target audience and provides them with the information they are looking for to make them come back for more in the future.
“Not only does audience engagement boost your SEO; it gives you the feedback you need from your followers to continuously improve your content” – Google for Creators
Investing in SEO now will help you reap the rewards in the long run and ensure that you stay competitive in the ever-changing digital landscape and also help you to reduce cost or expenditure on advertising, thereby boosting business sustainability.
That being said, SEO isn't a "quick fix" for ranking; it's an ongoing process that requires constant effort and monitoring.
So yes, SEO is still very relevant in today's digital world, and it's something that every business should be taking advantage of.
“The goal for SEO shouldn’t be to get them to buy right now, it should be to get them to follow along to the point where buying your product isn’t just a possibility, but the only path they consider taking” - audienceplus
Need help? - Hire the world’s best freelance SEO experts to serve you.
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