What is the real difference between B2B and B2C?
Both B2B and B2C acronyms represent a marketing approach businesses use to target their products and services to specific groups of people. While B2B stands for business-to-business, B2C stands for business-to-consumer.
The main difference between B2B and B2C is that B2B marketing is aimed at selling products or services to other businesses, while B2C marketing is aimed at selling products or services to individual consumers. Here is the sales cycle of B2B and B2C.
Here's related information that you may find helpful – Internet Marketing and Business Glossary for Beginners which might help you strengthen your digital marketing knowledge.
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