Updated: Aug 5
What Are Internal Links In SEO and How Do Internal Links Improve Your Website Ranking?:
Internal links are one of the most important factors in search engine optimization (SEO). Internal links also act as backlinks to other pages on your website or blog.
They are a great way to improve search engine rankings and drive more traffic to your website or blog. Keep reading to discover everything you need to know about internal links.
What Are Internal Links?:
Internal links are links that point to the same page on your website, and they can be either links within the content on your page or links to related pages or topics on your website or blog.
For example, if you have an article or post about earning income from a website, you can link to a post that has in-depth information about earning income from a website or blog and have a link to that page from the current page.
Internal links are also backlinks to other pages on your website or blog that help your website rank higher in search engine results pages (SERPs).
Why Use Internal Links?:
Internal links are very useful for SEO. Backlinks are a great way to get indexed by search engines. Not only that, but internal links also give your site more authority.
Internal linking has below core advantages:
It will improve your search engine ranking.
It will help you drive more traffic to your website.
It will create a more authoritative website.
Internal linking is easy to do and doesn’t require any special technology. You can find what I have done in this blog post, linking to other blog posts on my website.
What are the Different Types of Internal Links?:
Internal links can be either hierarchical or non-hierarchical.
A hierarchical internal link has a parent-child relationship between pages. For example, if you have a blog post that talks about how to build a website, you can link to other pages on your website that have the same topic.
Non-hierarchical internal links do not have this parent-child relationship between pages. Instead, it is just a link to a page on your website or blog.
For example, if you had two blog posts talking about SEO and one of them linked to another one, these would be non-hierarchical links. This is because there is no direct parent-child relationship between those two pages.
How to Use Internal Links in SEO?:
Internal linking has many advantages for your SEO. The more internal links you have on your site, the more authoritative your website will appear on search engine results pages.
A good internal linking strategy will increase your search engine ranking, drive more traffic to your website, and create a more authoritative website.
What is a Good Internal Link Ratio?:
There is no set formula for the internal link ratio. The only rule of thumb is to make sure that each page on your website or blog is linked to at least once, as relevant.
This should not feel like a spammy appearance. You want your website to look natural. Having a good internal linking strategy will help you achieve this.
In addition, the best way to create an internal linking strategy is to write the pages that will link first, then write the pages that will be linked too.
This will ensure that you have a good balance between internal and external links on your website or blog.
Important Things to Remember About Internal Links:
Internal links work on the principle of inter-linking. That means that multiple pages on your website can link to the same page, which strengthens its position in the search engine results pages.
Keep in mind that Google may take down pages from your website if you are not actively using them. Make sure that you are staying on top of the maintenance of each of your internal links.
If you have two pages on your website or blog, link them together and make sure that they are relevant to each other.
This will strengthen both pages without making them look like spammy attempts to generate traffic from search engines.
Don't overdo it. Internal links can be used to help your website, but they should not be used to replace external links.
Your goal when building a website or blog is to build a presence on the internet, and that can only be done by encouraging others to link back to you as well.
Tips for Ranking Higher in Search Engines with Internal Links:
Internal links are one of the most important factors in search engine optimization (SEO).
They are also backlinks to other pages on your site that help your website rank higher in search engine results pages and help Google bots crawl across your site and assess your website or blog's topical relevance for improved ranking potential over the period.
Furthermore, here are the best practices for internal linking with real-life examples. (Of course, this is a backlink since I am connecting to another site on the same topic)
Here are a few tips for ranking higher with internal links:
Build a website or blog with unique and useful content.
Create an easy-to-navigate structure.
Make it easy for users to discover new content on your website.
Focus on creating quality content, not quantity, of content. This is a hard fact that one has to remember.
Focus on providing value to your audience.
Use internal links to link to content that is relevant to the page's topic.
Link to the most important pages on your website.
Make sure all internal links are relevant and active.
Don't have too many links on a single page.
Use anchor text that is descriptive and keyword-rich when linking to other pages on your website or blog.
Just to mention, if you are interested, you may access this post on creating epic content that makes the audience love to share!
Final Words: Internal Links and SEO
If you want to improve your SEO and rank higher in search engines, internal linking is a great strategy to employ.
If your website or blog is scattered with a lot of links, then you should look into internal linking to help drive more traffic to some of those pages that are not getting enough attention.
Internal linking helps to improve the topical authority of your website or blog in the eyes of search engines like Google, Yahoo, and Bing.
You can use internal links to point out related content on your site, which will help users discover new information, improve user engagement, drive more traffic, and build potential for ranking across search engines.
Here's related information that you may also find helpful – Which keywords are best to target in SEO? [Know these 4 guidelines to start with].
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